Instructor guide for a DBA dissertation, with three worked examples

Teaching the dissertation with one case, three ways

One case runs through all three examples: PSU has adopted AI in admissions, analytics, chatbots and research support, but security is a concern. Pick an example. Each has 23 steps, and every step gives you the teaching point, a worked solution, do's and don'ts, common student mistakes, a SMART check and an in-class exercise.

How to run it: teach one step at a time. Use the buttons or the arrow keys to move between steps. Switching example keeps you on the same step, so you can compare how each approach handles it. SMART = Specific, Measurable, Achievable, Realistic, Time-bound (your GGU guide's definition). t0 = the date IRB clears the instruments. All numbers and results are illustrative placeholders. Check the GGU GenAI thresholds before students reuse any wording.

Example

Instructor walkthrough 1 of 3: Design Science Research

Teaching the DSR dissertation, step by step, with the PSU case

Approach
Design science research (Peffers et al., 2007) with FEDS evaluation (Venable et al., 2016)
Artefact
AI security maturity model (4 lifecycle phases, 4 levels) and control toolkit (25 or more controls, scoring sheet, RACI template)
Evidence
12 requirements interviews, 9 experts, 15 users, 3 AI systems
Main tests
I-CVI and S-CVI, Kendall's W, SUS, risk-identification uplift, usefulness rating
Fits when
Your questions ask how to build something and whether it works
SessionStepsTeaching time
Session 1: Frame the study1.1 to 1.6About 47 min, plus discussion
Session 2: Build the argument1.7 to 2.2About 55 min, plus discussion
Session 3: Design the method3.1 to 3.6About 56 min, plus discussion
Session 4: Report and act4.1 to 6About 38 min, plus discussion
Start at step 1
Jump to a step
  1. Chapter 1: Introduction
  2. 1.1Background
  3. 1.2Problem statement
  4. 1.3Sub-problems
  5. 1.4Purpose
  6. 1.5Research objectives (SMART)
  7. 1.6Research questions
  8. 1.7Design objectives and design propositions
  9. 1.8Conceptual framework
  10. 1.9Scope, assumptions and limitations
  11. 1.10Contribution to praxis
  12. Chapter 2: Review of literature
  13. 2.1Literature themes mapped to research questions
  14. 2.2Research and practitioner gap
  15. Chapter 3: Research design and methods
  16. 3.1Research design
  17. 3.2Justification of the approach
  18. 3.3Data and sample
  19. 3.4Instruments and ethics
  20. 3.5Data collection plan
  21. 3.6Statistical methods and evaluation metrics
  22. Chapter 4: Results and findings
  23. 4.1Results and findings (illustrative)
  24. Chapter 5: Conclusions, recommendations and further research
  25. 5.1Conclusions
  26. 5.2SMART recommendations
  27. 5.3Areas for further research
  28. Before you submit
  29. 6Traceability and submission check

Chapter 1: Introduction · Step 1 of 23 · about 8 min

1.1Background

Teach this

The opening must let a stranger name the organisation, the technology and the worry in three sentences. Everything else earns its place only if it supports the problem.

Worked example: PSU

PSU has deployed AI in five functions: admissions screening, a learning-analytics dashboard, a vendor-run student chatbot, an AI-writing detector and a generative-AI research assistant. Each handles personal or research data, and three are run by outside vendors. (Cite 2–3 sources on sector adoption here.)

These systems add attack surfaces that conventional IT security only partly covers: prompt injection, leakage of training or prompt data, model inversion and dependence on vendors (cite). India's Digital Personal Data Protection Act 2023 raises PSU's duties as a data fiduciary, and international students add GDPR exposure (cite). Generic guidance exists (NIST AI RMF, ISO/IEC 27001), but each university has to translate it into its own setting.

PSU's leadership reports concern but has no shared way to assess, compare or govern AI security across systems. That is a need for a designed, evaluated solution, not another descriptive survey. PSU here stands for a public university, used as an illustration.

Do

  • Move from the global trend to PSU using dated, credible evidence: regulator reports, peer-reviewed studies and PSU documents.
  • Frame it as a business problem with scholarly relevance. A DBA needs both.
  • Confirm access to PSU data, people and documents before you commit to the topic.

Don't

  • Write a general essay on AI in the world.
  • Pick a topic whose data PSU may not release.
  • Use vendor blogs or press releases as core evidence.

Mistakes students make here

Student writes
"AI is transforming every industry, and security matters more than ever."
Why it fails
Generic. The sentence could open any paper on any organisation.
Fix
Name PSU's five systems, the kind of data they hold and the rule that raises liability (DPDP Act 2023).
Student writes
Two pages on the history of AI.
Why it fails
Uses the word budget on background that does not lead to the problem.
Fix
Cap history at two sentences. Keep it only if it answers a research question.
Student writes
Cites a vendor blog and a news article as the main evidence.
Why it fails
Weak evidence for an academic audience, and easy for an examiner to challenge.
Fix
Use regulator reports, peer-reviewed studies and one PSU document that proves the adoption.

SMART check for this step

S
SpecificNames PSU, the AI systems in use and the security concern.
M
MeasurableAt least 10 credible sources, half from the last five years, plus one PSU document showing the adoption.
A
AchievableWritten access confirmation from a PSU gatekeeper.
R
RealisticFits the 8–10 page topic proposal.
T
Time-boundDrafted before Immersion 1.

In-class check

Give students 5 minutes to rewrite their opening paragraph so that a stranger can name the organisation, the technology and the worry.

Pair check: the partner underlines every sentence that could appear in any other paper. Delete or replace them.

Chapter 1: Introduction · Step 2 of 23 · about 10 min

1.2Problem statement

Teach this

A problem statement says what is happening, what should be happening, who is affected and what is unknown. It never names the fix. In a DSR study the artefact is the answer, so it cannot already be in the question.

Worked example: PSU

PSU lacks a validated, usable method to assess and govern security across its AI systems.

Practitioner gap: the CISO and unit heads cannot compare systems, assign accountability or prioritise investment, so decisions rest on anecdote. Research gap: existing frameworks are generic and rarely evaluated with users in universities, so evidence that any artefact works in this setting is thin.

Do

  • Write one paragraph: what is happening, what should be happening, who is affected, what is unknown.
  • Split the gap into a practitioner gap and a research gap.
  • Keep the problem solvable with data you can reach.

Don't

  • Name a technology fix inside the problem ("PSU needs an AI firewall").
  • Write moral or vague statements ("AI is dangerous").
  • Choose a problem too large for the time you have.

Mistakes students make here

Student writes
"PSU needs an AI security framework."
Why it fails
The solution is inside the problem. There is nothing left to design or test.
Fix
State the missing capability: PSU cannot assess, compare or govern security across its AI systems.
Student writes
"The problem is AI security in universities."
Why it fails
That is a topic, not a problem. Nobody can tell what is wrong, for whom or what is unknown.
Fix
Use the four-part test: what is, what should be, who is affected, what is unknown.
Student writes
Only a practitioner gap, or only a research gap.
Why it fails
A DBA dissertation has to matter to practice and to scholarship.
Fix
Write one sentence for each and link them.

SMART check for this step

S
SpecificOne population, one setting, one paragraph.
M
MeasurableThe gap is evidenced by at least 3 sources and one PSU fact.
A
AchievableThe data needed to address it is accessible.
R
RealisticSolvable at doctoral scale.
T
Time-boundSigned off by your chair before Milestone 1.

In-class check

Delete test: read the problem statement aloud without its last sentence. Can the class still say what needs to be built? If not, the statement is too vague.

Chapter 1: Introduction · Step 3 of 23 · about 6 min

1.3Sub-problems

Teach this

Sub-problems break the problem into parts that can each be answered. Each one becomes exactly one objective and one question later, so orphans and overlaps are defects.

Worked example: PSU

  • SP1 The requirements for AI security governance at PSU are undocumented.
  • SP2 No artefact exists that meets those requirements across the AI lifecycle.
  • SP3 There is no evidence that a candidate artefact is accurate, usable and effective in PSU's setting.

Do

  • Make each sub-problem a component of the main problem.
  • Keep them to 3–5, each mapped to one objective.
  • Phrase each as a gap, not as a solution.

Don't

  • List overlapping sub-problems that need the same data.
  • Add issues you will not research (cost, bias, ethics).
  • Phrase a sub-problem as a solution.

Mistakes students make here

Student writes
"SP1 Introduction. SP2 Literature. SP3 Methods."
Why it fails
These are chapter headings, not parts of the problem.
Fix
Write each as a gap that PSU has: undocumented requirements, no artefact, no evidence.
Student writes
"SP1 Develop a maturity model."
Why it fails
That is a task, or an objective, not a gap.
Fix
Rephrase as the gap: no artefact exists that meets the requirements.
Student writes
Five sub-problems for three objectives, two of them overlapping.
Why it fails
The mapping SP → objective → question breaks, so the design is not traceable.
Fix
Merge overlaps and keep 3–5.

SMART check for this step

S
SpecificEach states one issue.
M
MeasurableEach traces to exactly one research objective.
A
AchievableEach has an accessible data source.
R
Realistic3–5 in total.
T
Time-boundFixed before you write the objectives.

In-class check

Draw three columns on the board: SP, RO, RQ. Ask students to fill them from their own drafts. Any empty cell or duplicate is a defect to fix before the next step.

Chapter 1: Introduction · Step 4 of 23 · about 5 min

1.4Purpose

Teach this

One sentence: a verb, the design, the population and the setting. The verb has to match the design. A DSR study designs, demonstrates and evaluates. It does not "explore".

Worked example: PSU

The purpose of this design science study is to design, demonstrate and evaluate an AI security governance artefact, comprising a maturity model and a control toolkit, for PSU.

The study produces two things: a validated artefact for PSU and a set of design principles other universities can reuse.

Do

  • Use one sentence with a verb, the design, the population and the setting.
  • Match the wording to your design (explanatory, quantitative, design science).
  • State what the study will produce.

Don't

  • Write "to explore" when you will test hypotheses.
  • Promise outcomes the design cannot deliver ("to eliminate risk").
  • Leave the setting or population vague.

Mistakes students make here

Student writes
"The purpose is to explore AI security at PSU."
Why it fails
"Explore" belongs to exploratory qualitative work. It hides the artefact and the evaluation.
Fix
Use design, demonstrate and evaluate.
Student writes
A five-line purpose with three aims in it.
Why it fails
A purpose that cannot be said in one breath will not guide the design.
Fix
One sentence. Move the rest to the objectives.
Student writes
"...to improve security at PSU."
Why it fails
Promises an outcome the study cannot measure in 8 months.
Fix
State what the study produces: a validated artefact and design principles.

SMART check for this step

S
SpecificVerb, design, population and setting all named.
M
MeasurableThe output can be checked: a model, a test result or a framework.
A
AchievableConsistent with the data you can reach.
R
RealisticAchievable within the programme timeline.
T
Time-boundApproved by your chair at Milestone 1.

In-class check

One-breath test: each student reads their purpose statement aloud in one breath. If they run out of air, it is too long.

Chapter 1: Introduction · Step 5 of 23 · about 10 min

1.5Research objectives (SMART)

Teach this

An objective is a promise you can be graded on: a measurable verb, a number and a deadline counted from t0. Use "t0 + months" so an IRB delay does not silently break the plan.

Worked example: PSU

Objective (SP, RQ)SpecificMeasurableAchievableRealisticTime-bound
RO1 Elicit requirements (SP1, RQ1)Requirements for AI security governance from PSU stakeholders12 or more interviews; requirement list agreed by at least 80% of participantsInterviewees identified through PSU committees45-minute interviewst0 + 2 months
RO2 Design and build (SP2, RQ2)Maturity model and toolkit across four AI lifecycle phasesAt least 25 controls, each mapped to a NIST AI RMF or ISO 27001 clauseBuilds on published frameworksExisting frameworks act as the kernel; two build cycles onlyt0 + 5 months
RO3 Demonstrate and evaluate (SP3, RQ3)Apply to PSU AI systems; expert and user evaluation3 systems; 8 or more experts with I-CVI of 0.78 or above; 15 or more users with mean SUS of 68 or aboveExperts reached through professional networksTwo evaluation rounds, not moret0 + 8 months

Do

  • Start each objective with a measurable verb: identify, measure, test, design, evaluate.
  • Count deadlines from a fixed event such as IRB clearance (t0), not from a calendar date you cannot control.
  • Keep objective, research question and sub-problem one-to-one.

Don't

  • Use "understand", "explore" or "look into" for objectives you will test.
  • Promise outcomes the design cannot deliver.
  • Add an objective that has no data behind it.

Mistakes students make here

Student writes
"To understand the impact of AI on security at PSU."
Why it fails
"Understand" cannot be measured, so nobody can tell whether it was achieved.
Fix
Use a verb that leaves evidence: elicit, design, evaluate. Add a number.
Student writes
"...by December 2027."
Why it fails
A fixed calendar date breaks when IRB approval slips.
Fix
Count from t0: "t0 + 5 months".
Student writes
"To reduce security incidents at PSU."
Why it fails
The study cannot show incident reduction in 8 months. The objective promises what the data cannot deliver.
Fix
Aim at what the study can measure now: accuracy, usability and risks found.

SMART check for this step

S
SpecificOne verb, one outcome, one population.
M
MeasurableA number, a threshold or a named test.
A
AchievableData and access already confirmed.
R
RealisticFits your resources and the programme timeline.
T
Time-boundDeadline counted from t0.

In-class check

Have students underline the verb, the number and the deadline in each objective. Missing any of the three means it is not SMART yet.

Ask: which column of the SMART table is hardest to fill in for your own objective? That column shows what needs more thought.

Chapter 1: Introduction · Step 6 of 23 · about 8 min

1.6Research questions

Teach this

Questions are what the study answers. One per objective, open in form, and answerable with data the student can name today.

Worked example: PSU

Research questionObjectiveSub-problemAnswered by
RQ1 What requirements should AI security governance meet at PSU?RO1SP1Interviews and document review
RQ2 How can a maturity model and control toolkit be designed to meet those requirements?RO2SP2Design cycles, kernel theories
RQ3 How accurate, usable, effective and useful is the artefact in PSU settings?RO3SP3Expert panel, user evaluation, risk logs

Do

  • Ask open questions: what, how, to what extent.
  • Keep them to 3–5, one per objective.
  • Put question, objective and hypothesis in one traceability table.

Don't

  • Ask yes/no questions ("Is AI secure?").
  • Ask what your data cannot answer.
  • Mix two constructs in one question.

Mistakes students make here

Student writes
"Is AI secure at PSU?"
Why it fails
Yes/no question. It does not lead to a design or a measure.
Fix
Ask what, how or to what extent: what requirements should governance meet?
Student writes
Five questions for three objectives.
Why it fails
Two questions have no objective behind them and no data to answer them.
Fix
Keep one per objective.
Student writes
"What is the best framework for AI security?"
Why it fails
"Best" is undefined, so no evidence can settle it.
Fix
Ask how a framework can meet stated requirements and how well it does.

SMART check for this step

S
SpecificOne construct or artefact per question.
M
MeasurableYou can name the data and test that answers it.
A
AchievableAnswerable with data from PSU.
R
RealisticAnswerable within your timeline.
T
Time-boundTied to the objective's deadline.

In-class check

Swap and name the data: students exchange their research questions. The neighbour writes, beside each one, the data that would answer it. A blank means the question cannot be answered.

Chapter 1: Introduction · Step 7 of 23 · about 12 min

1.7Design objectives and design propositions

Teach this

In DSR you do not hypothesise about people. You state what the artefact must do (design objectives), then how you will know it did (design propositions with a metric and threshold). Students trained on surveys often need this reset.

Worked example: PSU

A design study does not test hypotheses about people. It states design objectives from the requirements and design propositions that test whether the artefact meets them.

Design objectives (from RO1)

  • DO1 Every AI system has a named accountable owner.
  • DO2 The artefact covers the full AI lifecycle: data, model, deployment and operation.
  • DO3 Every control maps to a NIST AI RMF, ISO/IEC 27001 or DPDP clause.
  • DO4 A unit head can complete an assessment in 2 hours or less.
  • DO5 Scores are comparable across systems.

Design propositions (tested in RO3)

PropositionClaimMetric and decision rule
DP1 AccuracyExperts judge the maturity levels and controls accurate and relevantI-CVI of 0.78 or above per control; S-CVI/Ave of 0.90 or above; Kendall's W of 0.6 or above
DP2 UsabilityUnit heads rate the toolkit usableMean SUS of 68 or above
DP3 EffectivenessThe toolkit finds more risks than the last IT review of the same systemAt least 30% more distinct, validated risks per system on average, adjudicated by the CISO
DP4 UtilityUsers find it useful for prioritising investmentAt least 80% rate 4 or 5 on a 5-point item

Do

  • Derive design objectives from the requirements, then write design propositions that test the artefact against them.
  • Give every proposition a metric and a decision rule (for example, I-CVI of 0.78 or above).
  • Register the propositions in the proposal before evaluation starts.

Don't

  • Claim the artefact "solves" AI security. Claim that it meets stated objectives.
  • Write propositions you cannot test with the evaluators and systems you have.
  • Change decision rules after you see the evaluation results.

Mistakes students make here

Student writes
"H1: The artefact will improve AI security at PSU."
Why it fails
No metric, no threshold, no way to fail. Not testable.
Fix
"DP1: experts rate the controls accurate: I-CVI of 0.78 or above."
Student writes
Thresholds chosen or changed after the evaluation.
Why it fails
Moving the goalposts. It invalidates the evaluation and is a serious integrity issue.
Fix
Fix thresholds in the proposal and cite a benchmark (CVI, SUS).
Student writes
"H1: Perceived usefulness positively influences adoption."
Why it fails
That is a survey hypothesis about people, copied from a different design.
Fix
Write propositions about the artefact's properties: accuracy, usability, effectiveness, utility.

SMART check for this step

S
SpecificOne artefact property per proposition: accuracy, usability, effectiveness or utility.
M
MeasurableA metric and threshold for each.
A
AchievableEvaluators and systems already identified.
R
RealisticThresholds based on published benchmarks (CVI, SUS).
T
Time-boundFixed before Cycle 1 begins.

In-class check

Failure question: for each proposition, ask what result would make you say the artefact failed. If the student cannot answer, the proposition is not falsifiable.

Chapter 1: Introduction · Step 8 of 23 · about 12 min

1.8Conceptual framework

Teach this

The framework is the audit trail from theory to requirement to design principle to feature. If a feature cannot be traced back, it is decoration. Show the build-and-evaluate loop in the figure.

Worked example: PSU

ProblemSP1–SP3ObjectivesREQ1–REQ6, DO1–DO5DesignModel + toolkitDemonstrate3 PSU systemsEvaluateExperts, usersCommunicateDissertationIterate: two build-and-evaluate cyclesKernel theories inform Design: NIST AI RMF (govern, map, measure, manage), ISO/IEC 27001, trust theory (Mayer et al., 1995)Relevance cycle: PSU environment. Rigor cycle: knowledge base. Design cycle: build and evaluate (Hevner, 2007).

The framework is a chain from kernel theory to requirement to design principle to feature. Each row is one link you must be able to defend.

Requirement (from RO1)Kernel theoryDesign principleFeature in the artefact
REQ1 Accountability must be assignableNIST AI RMF: GovernDPr1 Every AI system has a named ownerOwnership field and RACI template per system
REQ2 Cover the whole AI lifecycleNIST AI RMF: Map and MeasureDPr2 Assess data, model, deployment and operationFour lifecycle phases, each with its own controls
REQ3 Vendors must be transparentTrust theory; ISO 27001 supplier controlsDPr3 Make vendor duties explicit and checkableVendor checklist: breach notice, data location, audit rights
REQ4 Reuse existing auditsISO/IEC 27001DPr4 Map every control to a recognised standardClause reference on each control
REQ5 Light enough for unit headsUsability principlesDPr5 Keep assessment to 2 hours or lessOne scoring sheet, 25–40 controls, guided by yes/partly/no
REQ6 Comparable across systemsMaturity model logicDPr6 Score all systems on the same four levelsLevel 1–4 scoring rule and summary radar

Do

  • Show the chain from kernel theory to requirement to design principle to feature.
  • Name the kernel theories and say which part of the artefact each one informs.
  • Show the build-and-evaluate loop in your framework figure.

Don't

  • Copy NIST AI RMF or ISO 27001 controls wholesale without adapting them to PSU.
  • Add a feature with no requirement behind it.
  • Leave design principles as slogans with no link to evidence.

Mistakes students make here

Student writes
A box diagram of the artefact's components, with no theory.
Why it fails
It shows what was built, not why. Examiners cannot see the rigour.
Fix
Add kernel theories and trace each feature to a requirement.
Student writes
Pasting NIST AI RMF or ISO 27001 controls unchanged.
Why it fails
Copying a standard is not design, and it does not fit PSU's context.
Fix
Adapt each control to PSU, map it to a clause and record the reason for changes.
Student writes
A feature with no requirement behind it.
Why it fails
Unjustified features expand scope and cannot be evaluated.
Fix
Every feature traces to one requirement. Remove the rest.

SMART check for this step

S
SpecificEvery feature traces to one requirement and one kernel theory.
M
MeasurableAt least 25 controls, each mapped to one standard clause.
A
AchievableBuildable with PSU's resources.
R
RealisticScaled to two build cycles.
T
Time-boundFrozen before Cycle 1.

In-class check

60-second trace: pick one feature from the toolkit. On the board, trace it back to a requirement, a design principle and a kernel theory. If the chain breaks, discuss whether to add the missing link or drop the feature.

Chapter 1: Introduction · Step 9 of 23 · about 6 min

1.9Scope, assumptions and limitations

Teach this

Scope is a promise about what the student will not do. Limitations are honest constraints, each with a mitigation. Separate the two: scope is a choice, a limitation is a constraint.

Worked example: PSU

In scope

  • AI systems in production at PSU for at least 6 months (five systems; three used for demonstration).
  • Four lifecycle phases: data, model, deployment and operation.
  • Security only: confidentiality, integrity, availability and privacy.

Out of scope

  • Penetration testing and vendor-side model internals.
  • AI ethics and bias, except where they create a security risk.

Assumptions

  • PSU grants access to systems, policies and staff.
  • Experts give candid ratings.
  • Unit heads score their own systems honestly.

Limitations and mitigations

LimitationMitigation
Single institutionGeneralise through design principles, not statistics (Gregor and Hevner, 2013)
Self-assessment can be gamedSpot-check with a document review and CISO adjudication
Evaluation lasts 8 months, so incident reduction cannot be shownMeasure proxy outcomes (risks found, usability, utility) and name incident tracking as further research

Do

  • Say what is in, what is out and why.
  • Give each limitation a mitigation.
  • Separate delimitations (your choices) from limitations (constraints).

Don't

  • Hide weaknesses. Examiners find them.
  • Apologise for a limitation. State it and mitigate it.
  • Let the scope grow during data collection.

Mistakes students make here

Student writes
"The study covers AI security at PSU."
Why it fails
No boundary. Any finding or gap can be added later, so the work never ends.
Fix
Name the systems, phases and period, and say what is out (penetration testing).
Student writes
"Limitations: time and resources."
Why it fails
Generic, and gives the reader nothing to judge.
Fix
Name the specific limitation (one institution, self-assessment) and how it is mitigated.
Student writes
Listing delimitations as limitations, or the reverse.
Why it fails
Blurs what the student chose from what was forced on them.
Fix
Delimitation: choice (no penetration testing). Limitation: constraint (single site).

SMART check for this step

S
SpecificEach boundary is explicit: systems, groups, period.
M
MeasurableEach limitation lists a named mitigation.
A
AchievableThe scope matches your access.
R
RealisticThe scope fits the time and the word limit.
T
Time-boundLocked at Milestone 2 and changed only with your chair's approval.

In-class check

Each student states one thing their study will not do, and the reason. The class checks that it is a boundary, not an excuse.

Chapter 1: Introduction · Step 10 of 23 · about 5 min

1.10Contribution to praxis

Teach this

A DSR dissertation makes two contributions: knowledge (design principles that others can reuse) and practice (the artefact PSU can use). Naming only the artefact is the most common gap.

Worked example: PSU

Theory: prescriptive design knowledge in the form of six design principles and a tested mapping from NIST AI RMF and ISO 27001 into a university setting. This closes the research gap on evaluated, university-specific AI security artefacts.

Practice: a toolkit PSU can adopt at once, and a scoring method that lets leaders compare systems and target investment. Other universities can adapt it.

Do

  • State the theoretical contribution and the practical contribution separately.
  • Tie each contribution to the gap you named.
  • Say who will use the result at PSU and beyond.

Don't

  • Overclaim generalisation from one institution.
  • List contributions your results cannot support.
  • Confuse a recommendation with a contribution.

Mistakes students make here

Student writes
"This framework can be used by all universities."
Why it fails
Overclaims. One institution cannot support that.
Fix
Say principles may transfer, and name how you would test it.
Student writes
Recommendations listed as contributions.
Why it fails
Recommendations are for PSU. Contributions are what the field learns.
Fix
Separate them: contributions in Chapter 1, recommendations in Chapter 5.
Student writes
Only the artefact is named; there is no design knowledge.
Why it fails
Without design principles, DSR is just a consulting project.
Fix
State the principles and link to Gregor and Hevner (2013).

SMART check for this step

S
SpecificOne theoretical and one practical contribution, each named.
M
MeasurableEach is tied to a specific finding or artefact you can point to.
A
AchievableWithin what your design can support.
R
RealisticScaled to a single-institution study.
T
Time-boundConfirmed in Chapter 5 after the results.

In-class check

Ask: what would a reviewer learn from this study if they never met PSU? The answer is the scholarly contribution.

Chapter 2: Review of literature · Step 11 of 23 · about 15 min

2.1Literature themes mapped to research questions

Teach this

The review is an argument organised by theme, not a list of authors. Every theme has people who support the student's propositions, people who challenge them and people who are neutral. It ends by pointing at the gap.

Worked example: PSU

Theme (RQ)Supports your propositionsChallengesNeutralCritical evaluation
AI threat landscape in education (RQ1)AI creates new attack vectors that need dedicated requirementsMost threats are familiar cyber risks under new namesSeverity depends on architecture and vendorMostly conceptual or vendor-sponsored; few university cases
Governance frameworks and maturity models (RQ2)Structured frameworks (NIST AI RMF, ISO 27001) improve accountabilityMaturity models become checklists and fit universities poorlyValue depends on tailoringRarely validated with users
Design science and evaluation (RQ2, RQ3)Building artefacts yields transferable design knowledge (Hevner et al., 2004; Peffers et al., 2007)DSR is criticised as consulting with weak theoryRigour depends on the evaluation (Venable et al., 2016)Many artefacts are only demonstrated, not evaluated
Usability and adoption of security tools (RQ3)Usability drives adoptionMandates can drive use regardless of usabilityDepends on contextSUS is generic and says little about security value
Regulation and privacy: DPDP, GDPR (RQ1)Law forces protectionCompliance is not securityImpact varies by jurisdictionLegal analysis rarely tests operational effect

Add at least two named sources in each cell from your database search. Anchor works: Hevner et al. (2004), Peffers et al. (2007), Venable et al. (2016), NIST (2023).

Do

  • Organise by theme and map each theme to one research question.
  • For each theme show authors who support, challenge and are neutral to your propositions.
  • Evaluate the studies (sample, method, context, bias) and end with the gap.

Don't

  • Write an annotated bibliography ("Smith said… Jones said…").
  • Cite only papers that agree with you.
  • Cite from memory or from AI output without opening the paper. AI tools can invent references.

Mistakes students make here

Student writes
"Smith (2022) studied AI. Jones (2021) studied security. Lee (2020) studied universities."
Why it fails
Annotated bibliography. There is no argument, comparison or link to a question.
Fix
Group by theme and compare studies: what they agree on, where they conflict.
Student writes
Only sources that agree with the student.
Why it fails
The guide requires supporters, challengers and neutrals. Missing challengers signals weak searching.
Fix
Search for the strongest opposing view in each theme and address it.
Student writes
Cites papers that were never opened, including AI-generated references.
Why it fails
AI tools can invent authors, titles and page numbers. Invented citations are an integrity breach.
Fix
Open every source. Keep a search log with the database and date.

SMART check for this step

S
SpecificEach theme answers one research question.
M
MeasurableAt least 2 sources per position (support, challenge, neutral) per theme; half from the last 5 years.
A
AchievableSources available through your library.
R
Realistic12–18 pages for the full review.
T
Time-boundSearch log and theme matrix complete before Milestone 1.

In-class check

Twenty-minute exercise: assign each student one theme. They find one supporting, one challenging and one neutral source from the library and write one line on how each relates to their proposition.

Spot-check three references live: can the class find the paper?

Chapter 2: Review of literature · Step 12 of 23 · about 5 min

2.2Research and practitioner gap

Teach this

The gap is what the literature cannot yet tell PSU. A reliable template is: "The literature tells us X, but not Y." It must connect to the problem statement and the research questions.

Worked example: PSU

The literature offers generic AI security frameworks and general design science guidance, but it does not offer an evaluated, university-specific artefact that assigns accountability across the AI lifecycle and is light enough for unit heads to use. PSU therefore has no evidence to choose or trust any tool. This study designs and evaluates one.

Do

  • State the gap as what the literature cannot yet tell PSU.
  • Link it back to the problem statement.
  • Keep it to one paragraph.

Don't

  • Claim nobody has ever studied the topic. Say what is missing in your context.
  • Invent a gap by ignoring existing work.
  • Leave the gap disconnected from your research questions.

Mistakes students make here

Student writes
"No one has ever studied AI security in universities."
Why it fails
Absolute claims are almost always false and easy to refute.
Fix
Say what is missing in the specific context: evaluated, university-specific artefacts.
Student writes
A gap that has nothing to do with the research questions.
Why it fails
The study then answers a different question from the one the literature raised.
Fix
Check that each RQ closes part of the gap.
Student writes
Presenting novelty as the gap: "AI is new, so there is little research."
Why it fails
Newness of a topic is not a research gap.
Fix
Name the missing evidence: what has not been tested, with whom, and how.

SMART check for this step

S
SpecificOne gap, named precisely.
M
MeasurableSupported by at least 3 rows of the theme matrix.
A
AchievableAnswerable by your study.
R
RealisticSized to your design.
T
Time-boundWritten before Milestone 1.

In-class check

Each student completes the sentence: "The literature tells PSU ____ but not ____." Read three aloud. The class judges whether the second blank is specific enough to be answered by the study.

Chapter 3: Research design and methods · Step 13 of 23 · about 12 min

3.1Research design

Teach this

Name the methodology, list its steps and show the output of each. In DSR, evaluation is planned before building begins, and demonstration is not the same as evaluation.

Worked example: PSU

DSRM stepWhat you do at PSUOutputDeadline
1 Identify the problemDocument PSU's problem; review the five AI systems and the literatureProblem statement, SP1–SP3t0
2 Define objectives12 requirements interviews and a document reviewRequirements REQ1–REQ6, design objectives DO1–DO5t0 + 2 months
3 Design and developBuild maturity model (4 phases, 4 levels) and toolkit (25 or more controls, scoring sheet, RACI template)Prototype v1, then v2t0 + 5 months
4 DemonstrateApply to three AI systems: chatbot, analytics dashboard, research assistantCompleted assessmentst0 + 7 months
5 EvaluateCycle 1: expert review (artificial, ex ante). Cycle 2: user evaluation and risk comparison (naturalistic, ex post)CVI, SUS, uplift and utility datat0 + 8 months
6 CommunicateDissertation, design principles, PSU briefingChapters 4–5t0 + 9 months

Evaluation follows FEDS: a cheap, early artificial evaluation to find design flaws, then a naturalistic evaluation with real users and real systems to test effect. Log every design change with its reason.

Do

  • Follow a named methodology (Peffers et al., 2007) and show each step's output.
  • Plan evaluation with FEDS: what is evaluated, when and by whom.
  • Plan two build-and-evaluate cycles and log every design change with its reason.

Don't

  • Present demonstration as evaluation. A demonstration shows it works once. An evaluation tests it against criteria.
  • Skip the rigour cycle: tie design choices to the knowledge base.
  • Build first and look for a problem afterwards.

Mistakes students make here

Student writes
"This is design science research" followed by a survey plan.
Why it fails
The label does not make it DSR. There is no artefact, no iteration and no evaluation.
Fix
Show the six DSRM steps and the output of each.
Student writes
Presenting one demonstration as the evaluation.
Why it fails
A demonstration shows the artefact can work once. An evaluation tests it against criteria.
Fix
Use FEDS: an early artificial evaluation, then a naturalistic one with real users.
Student writes
Building first and deciding the criteria later.
Why it fails
Criteria chosen after the build tend to fit the result.
Fix
Define propositions and thresholds before Cycle 1.

SMART check for this step

S
SpecificSix DSRM steps, each with a named output.
M
MeasurableEvery design proposition maps to one evaluation activity.
A
AchievableEach activity is feasible with the stated participants.
R
RealisticTwo cycles fit the 8-month build window.
T
Time-boundEach step is dated from t0.

In-class check

Ask students to fill in a two-column table: each design proposition and the evaluation activity that tests it. A proposition with no activity, or an activity with no proposition, shows a gap in the design.

Chapter 3: Research design and methods · Step 14 of 23 · about 8 min

3.2Justification of the approach

Teach this

Defend the method against the obvious alternatives, one sentence each. Examiners ask why not a survey, a case study or action research. A DBA candidate needs a ready answer.

Worked example: PSU

DSR fits because the questions ask how to build something for PSU and whether it works. The philosophy is pragmatism with a design orientation: knowledge is judged by whether the artefact works in use.

Alternative consideredWhy it was rejected
Survey of stakeholdersMeasures perceptions and does not produce a tool PSU can use
Case studyDescribes governance but does not build or test an artefact
Action researchEmbeds the researcher in PSU's change process, which costs independence and time
Quantitative model test (for example, PLS-SEM)Tests relationships between constructs, not whether a designed tool is accurate, usable and effective

Do

  • Explain why DSR fits: the questions ask how to build something and whether it works.
  • Say why a survey, case study and action research were rejected.
  • State your philosophy (pragmatism, design orientation) and what it means for the evidence you accept.

Don't

  • Choose DSR because it avoids statistics.
  • Treat the artefact as the only contribution. Design knowledge is the scholarly contribution.
  • Skip the limits: single site, short evaluation.

Mistakes students make here

Student writes
"DSR was chosen because it is practical."
Why it fails
No comparison. Any method can be called practical.
Fix
Say the questions ask how to build something and whether it works, and state why alternatives cannot answer that.
Student writes
Choosing DSR to avoid statistics.
Why it fails
It is a weak reason and untrue: DSR needs rigorous evaluation.
Fix
Choose it because the RQs call for an artefact and its evaluation.
Student writes
Copying a philosophy paragraph from a textbook.
Why it fails
Turnitin flags it, and the student cannot explain it in the viva.
Fix
Write two sentences on pragmatism in the student's own words and say what it means for the evidence.

SMART check for this step

S
SpecificThree or more alternatives rejected with one reason each.
M
MeasurableEach reason cites a methods source.
A
AchievableThe methods skills exist or are trained.
R
RealisticFits one page.
T
Time-boundWritten before Milestone 1.

In-class check

Role play: pair students. One defends DSR, the other plays a survey researcher and asks "why not just survey people?" Swap after three minutes.

Chapter 3: Research design and methods · Step 15 of 23 · about 8 min

3.3Data and sample

Teach this

Every number needs a reason and every participant needs a criterion. Evaluators should be able to say the artefact is wrong. A friendly panel gives a comfortable but worthless evaluation.

Worked example: PSU

GroupnSampling and criteriaWhy this size
Requirements interviews12Purposive, maximum variation: CIO, CISO, data protection officer, 3 faculty, 2 students, 2 administrators, 1 vendor managerCovers all roles; stop early if no new requirements appear
DocumentsAll relevantNIST AI RMF, ISO 27001, DPDP Act, PSU policies, incident logs (24 months), vendor contractsSecondary evidence for requirements and controls
Expert panel9Purposive: 3 higher-ed IT security leaders, 3 governance and risk professionals, 3 AI or academic experts; 5 or more years' experience; no reporting line to you6–10 experts are standard for CVI (Lynn, 1986; Polit and Beck, 2006)
Users155 unit heads, 5 IT staff, 5 data owners who apply the toolkitSUS gives usable estimates with about 12–14 users (Tullis and Stetson, 2004)
AI systems for demonstration3Chatbot, analytics dashboard, research assistant, chosen for varied vendor dependence and data sensitivityEnough variety without overloading the evaluation

Do

  • Choose evaluators by expertise and role, and state inclusion criteria (for example, 5 or more years).
  • Pick demonstration systems that vary in vendor dependence and data sensitivity.
  • Give a reason for every sample size.

Don't

  • Use colleagues who will not challenge the artefact.
  • Evaluate only on the system you designed against.
  • Use fewer than 6 experts for CVI.

Mistakes students make here

Student writes
Experts are the student's colleagues and friends.
Why it fails
They will not challenge the artefact. The evaluation looks rigorous but tells nothing.
Fix
Set inclusion criteria (5 or more years, no reporting line) and recruit from outside the team.
Student writes
"Nine experts because that is what my friend used."
Why it fails
No reason given. Examiners will ask.
Fix
Cite the CVI convention (6–10 experts) and the SUS convention (about 12–14 users).
Student writes
Evaluating only on the system the artefact was designed against.
Why it fails
It shows the artefact fits one case, not that it works.
Fix
Choose systems that vary in vendor dependence and data sensitivity.

SMART check for this step

S
SpecificEach group has a role, a criterion and a count.
M
Measurable12 interviews, 9 experts, 15 users, 3 systems.
A
AchievableAccess agreed by PSU gatekeepers.
R
RealisticSizes match published minimums for CVI (6–10) and SUS (12–14).
T
Time-boundRecruited within 2 months of t0.

In-class check

Each student writes three lines of inclusion criteria for their expert panel. Then ask: which of your friends would be excluded by these criteria?

Discuss: why can you not run a t-test on three systems? (n is too small. Report descriptively.)

Chapter 3: Research design and methods · Step 16 of 23 · about 10 min

3.4Instruments and ethics

Teach this

The instrument is where propositions become measurable. Use neutral wording, standard scales where they exist, and get IRB clearance before any data. Students often underestimate how long IRB takes.

Worked example: PSU

  • Requirements interview guide (10 open questions). Sample: Which of PSU's AI systems hold data you would least want exposed, and who is accountable if it leaks?
  • Expert rating form: each control rated 1–4 for relevance and for clarity. Sample: Control C14, "The vendor must notify PSU of an AI-related breach within 72 hours", is relevant to AI security governance at PSU (1 = not relevant, 4 = highly relevant).
  • System Usability Scale (10 standard items, 5-point; Brooke, 1996), with "system" changed to "toolkit". Scored 0–100.
  • Utility item: The toolkit helps me prioritise AI security investment (5-point).
  • Risk-identification log: for each system, the distinct risks found by the earlier IT review and by the toolkit; the CISO adjudicates duplicates.

Ethics and IRB

  • IRB clearance for every instrument, including expert forms, before Cycle 1.
  • Informed consent; experts and users identified by code only.
  • Vulnerability details go to the CISO only; the dissertation reports aggregate findings and anonymises system names where needed.
  • Data stored encrypted for the period the IRB sets; GenAI use logged.

Do

  • Use standard instruments where they exist (SUS) and cite them.
  • Rate each control on relevance and clarity separately.
  • Get IRB clearance for all instruments, including the expert forms.

Don't

  • Ask experts leading questions ("Do you agree this excellent control is relevant?").
  • Publish vulnerability details from the demonstration.
  • Record employee names in incident logs.

Mistakes students make here

Student writes
"Do you agree that this excellent control is relevant?"
Why it fails
Leading item. It pushes the expert towards agreement and invalidates the CVI.
Fix
"Rate the relevance of this control from 1 (not relevant) to 4 (highly relevant)."
Student writes
Starting the expert workshop before IRB clearance.
Why it fails
Data collected without clearance can be thrown out, and it may end the candidacy.
Fix
No contact with participants until the instrument is cleared.
Student writes
Inventing a new usability scale instead of using SUS.
Why it fails
There is no validation, so the score cannot be compared with any benchmark.
Fix
Use SUS as published, changing only the word "system" to "toolkit", and cite Brooke (1996).

SMART check for this step

S
SpecificOne instrument per evaluation criterion.
M
MeasurablePilot the expert form with 2 people; no item flagged as confusing.
A
AchievableStandard SUS wording, with "toolkit" replacing "system".
R
RealisticEach form takes 30 minutes or less.
T
Time-boundIRB cleared before Cycle 1.

In-class check

Give the class one leading item and ask them to rewrite it neutrally in two minutes. Compare versions.

Ask: which of your instruments needs IRB clearance? (All of them, including the expert rating form.)

Chapter 3: Research design and methods · Step 17 of 23 · about 6 min

3.5Data collection plan

Teach this

Fieldwork is project management: dates, targets, logs and protected data. In DSR the log matters twice, because every design change must be traceable to its reason.

Worked example: PSU

WhenActivityObjective
Months 1–2Requirements interviews and document reviewRO1
Months 3–4Build prototype v1RO2
Months 4–5Cycle 1: expert review (two CVI rounds); revise to v2RO2, RO3
Months 6–7Demonstrate on three AI systems; unit heads apply the toolkit and log risksRO3
Months 7–8Cycle 2: SUS, utility item, risk-log adjudication, final CVI confirmationRO3

Do

  • Keep a fieldwork log: dates, response rates, problems, decisions.
  • Protect anonymity and store data encrypted, with backups.
  • Get an IRB amendment before changing any instrument.

Don't

  • Change instruments midway without approval.
  • Pressure people to respond.
  • Publish vulnerability details that could help an attacker.

Mistakes students make here

Student writes
No log kept during the cycles.
Why it fails
The student cannot say why the design changed, so the rigour cycle is missing.
Fix
Log each change with its reason and the evidence behind it.
Student writes
Adding a question to the form halfway through.
Why it fails
It changes the instrument and breaks the IRB approval.
Fix
Submit an amendment before any change.
Student writes
A timeline that ignores IRB and expert availability.
Why it fails
Delays cascade, and the student misses Milestone 2.
Fix
Plan backwards from the milestone, and mark IRB as a dependency.

SMART check for this step

S
SpecificInstrument, channel and reminders are defined.
M
MeasurableProgress tracked weekly against target.
A
AchievableGatekeeper support for distribution is confirmed.
R
RealisticA window of 4–6 weeks per phase.
T
Time-boundClosing date set before you begin.

In-class check

Have students draw their timeline backwards from Milestone 2 on a sheet of paper. Mark where IRB clearance sits and ask: what happens to every later date if it slips by four weeks?

Chapter 3: Research design and methods · Step 18 of 23 · about 12 min

3.6Statistical methods and evaluation metrics

Teach this

Decide the test and the threshold before you see any data, and say what result counts as failure. In DSR most metrics are simple (CVI, SUS, counts), but they still need decision rules.

Worked example: PSU

Question or propositionDataMethodDecision rule
RQ1 RequirementsInterview transcripts, documentsReflexive thematic analysis (Braun and Clarke, 2006)Keep a requirement if raised by 3 or more participants from 2 or more groups; list agreed by at least 80% in validation
DP1 AccuracyExpert ratings (n = 9, 4-point)I-CVI, S-CVI/Ave, Kendall's WI-CVI of 0.78 or above (7 of 9 rate 3–4); S-CVI/Ave of 0.90 or above; W of 0.6 or above. Revise or drop items below threshold
DP2 UsabilitySUS (n = 15)Mean, SD, 95% CI, one-sample t-test against 68Mean of 68 or above
DP3 EffectivenessRisk logs for 3 systemsCount of distinct validated risks; percentage upliftMean uplift of 30% or more. Descriptive only, because n = 3
DP4 UtilityUtility item (n = 15)Proportion rating 4–5 with Wilson 95% CI80% or more
Expert and user commentsFree textThematic codingEvery design change is logged and linked to a proposition

Do

  • State the decision rule for each proposition before you evaluate.
  • Report failures and the design change each one caused.
  • Use descriptive statistics where n is too small for inference (3 systems).

Don't

  • Run inferential tests on 3 systems.
  • Drop controls that experts rate low without recording why.
  • Report a mean SUS score without its spread.

Mistakes students make here

Student writes
Running a t-test on three systems.
Why it fails
With n = 3, inference is meaningless.
Fix
Report the counts and the percentage uplift, and say the result is descriptive.
Student writes
"SUS score of 74%."
Why it fails
SUS is scored 0–100 but is not a percentage. The benchmark for average is 68.
Fix
Report the mean, SD, CI and the benchmark, and interpret: good, not excellent.
Student writes
Dropping low-rated controls without a record.
Why it fails
Hides the evidence that shaped the design.
Fix
Keep the rating table, record every drop and give the reason.

SMART check for this step

S
SpecificOne metric per proposition.
M
MeasurableThresholds: I-CVI 0.78, S-CVI/Ave 0.90, W 0.6, SUS 68, 80% utility.
A
AchievableSpreadsheet plus SPSS or R skills confirmed.
R
RealisticDoable by one researcher.
T
Time-boundAnalysis finished within 2 weeks of each cycle.

In-class check

Exercise: SUS with n = 15, mean 74.2 and SD 9.8. Compute the 95% confidence interval. Answer: SE = 9.8 / √15 = 2.53; t(14) = 2.145; CI = 74.2 ± 5.4 = [68.8, 79.6].

Ask: the lower bound is barely above 68. What does that tell you about how confident to be?

Chapter 4: Results and findings · Step 19 of 23 · about 10 min

4.1Results and findings (illustrative)

Teach this

Restate the proposition, show the evidence, state the decision. Failures and revisions are findings, and showing them is what makes a DSR study credible.

Worked example: PSU

Illustrative results. Replace with your own. RQ1: six requirements were retained (REQ1–REQ6 in section 1.8) after 12 interviews; 10 of 12 participants (83%) agreed the final list.

PropositionEvidenceDecision
DP1 AccuracyCycle 1: 30 controls; 26 had I-CVI of 0.78 or above; 4 unclear vendor-notice controls were rewritten. S-CVI/Ave rose from 0.88 to 0.92 after revision; Kendall's W = 0.68Supported after revision
DP2 UsabilitySUS mean 74.2 (SD 9.8), 95% CI [68.8, 79.6]; t(14) = 2.45, one-sided p = .014; mean completion time 1 h 40 minSupported. Above the 68 average but below the 80.3 top-quartile mark, so "good", not "excellent"
DP3 EffectivenessRisks found, old vs toolkit: chatbot 6 vs 9; analytics 6 vs 8; research assistant 8 vs 11. Total 20 vs 28, an uplift of 40%Supported (descriptive only)
DP4 Utility13 of 15 users (87%) rated 4 or 5; Wilson 95% CI [62%, 96%]Supported on the point estimate. The CI is wide, so treat it cautiously

Interpretation: the artefact met all four propositions and DO4 (completion under 2 hours). The Cycle 1 failure (unclear vendor-notice wording) shows why early expert review pays off. Compare against the literature: the usability score is consistent with tools that are light by design, and the uplift supports the claim that structure finds risks unstructured reviews miss. State the limits: three systems, one institution, self-reported utility.

Do

  • Restate each design proposition, then the evidence, then the decision.
  • Show what failed in Cycle 1 and how the design changed.
  • Interpret the results against the literature.

Don't

  • Report only the successful cycle.
  • Overstate a SUS of 74. It is good, not excellent.
  • Mix recommendations into the results.

Mistakes students make here

Student writes
Reporting only the final, successful cycle.
Why it fails
Hides what failed and why. It looks like the artefact worked first time, which examiners do not believe.
Fix
Show Cycle 1 failures and the design changes they caused.
Student writes
Mixing recommendations into the results.
Why it fails
Results describe evidence. Recommendations belong in Chapter 5.
Fix
Keep Chapter 4 to evidence and interpretation.
Student writes
Calling a SUS of 74 "excellent".
Why it fails
The benchmark for excellent is above 80. Overstating loses credibility.
Fix
Say "above average" and quote the benchmark.

SMART check for this step

S
SpecificOne results row per proposition.
M
MeasurableEach decision quotes its metric and threshold.
A
AchievableOnly data from approved evaluations.
R
RealisticThe chapter fits the word budget.
T
Time-boundDrafted within 6 weeks of finishing Cycle 2.

In-class check

Give students the raw results (I-CVI table, SUS mean and CI, risk counts). They draft the decision table for DP1–DP4 in ten minutes. Compare: which decision was hardest, and why?

Chapter 5: Conclusions, recommendations and further research · Step 20 of 23 · about 6 min

5.1Conclusions

Teach this

Conclusions answer the objectives and contain nothing new. Each one should point to the finding it rests on and the limit it carries.

Worked example: PSU

The artefact met its four design propositions: experts judged it accurate after one revision, unit heads found it usable in under two hours, it found 40% more risks than the earlier review, and most users found it useful for prioritising investment. The main scholarly output is six design principles:

  • DPr1 Give every AI system a named accountable owner.
  • DPr2 Assess data, model, deployment and operation together.
  • DPr3 Make vendor duties explicit and checkable.
  • DPr4 Map every control to a recognised standard so audits can reuse it.
  • DPr5 Keep assessment light enough for unit heads.
  • DPr6 Score all systems on the same scale so they can be compared.

Not shown: whether the artefact reduces incidents, or whether it works outside PSU.

Do

  • Link each conclusion to an objective, a hypothesis or proposition, and the literature.
  • State what the evidence supports and what it does not.
  • Say what changed in your understanding.

Don't

  • Introduce new data or new literature.
  • Claim broad generalisation from one case.
  • Repeat results without interpreting them.

Mistakes students make here

Student writes
Introducing a new source or new number in the conclusion.
Why it fails
Conclusions summarise. New evidence belongs in the earlier chapters.
Fix
Move it back, or delete it.
Student writes
"The artefact eliminates AI security risk at PSU."
Why it fails
Overclaims. The study never measured incidents.
Fix
State what the evaluation showed: accuracy, usability, risks found.
Student writes
Repeating the results table without interpretation.
Why it fails
Readers already saw it. A conclusion says what it means.
Fix
For each objective, write one sentence of meaning and one of limit.

SMART check for this step

S
SpecificOne conclusion per objective.
M
MeasurableEach cites the statistic or finding it rests on.
A
AchievableWithin what the data support.
R
RealisticScaled to a single case.
T
Time-boundDrafted within 4 weeks of finishing Chapter 4.

In-class check

Match each conclusion to an objective on the board. Any objective with no conclusion, or conclusion with no objective, needs work.

Chapter 5: Conclusions, recommendations and further research · Step 21 of 23 · about 10 min

5.2SMART recommendations

Teach this

Every recommendation is a link in the chain from problem to proposition to conclusion to recommendation, and it must pass all five SMART tests. The R in your guide is Realistic. Students often write it as Relevant.

Worked example: PSU

Chain shown in each row: Problem → Design proposition → Conclusion → Recommendation. The conclusions are conditional on your real results.

ChainRecommendationSpecificMeasurableAchievableRealisticTime-bound
SP2 no artefact → DP1 → experts judged levels accurate (S-CVI/Ave 0.92)R1 Adopt the maturity model as PSU's AI onboarding assessmentCISO requires an assessment before any new AI go-live100% of new systems assessed; level 3 needed to go liveToolkit takes 2 hours or less per systemUses the existing change-approval processWithin 4 months
SP1 undocumented requirements → DP1 → ownership requirement confirmedR2 Name an owner for every AI systemProvost's office assigns an owner and a RACI100% of production systems have a named ownerWithin existing rolesOne-page RACI templateWithin 3 months
SP3 no evidence → DP2, DP3 → SUS 74; 40% more risks foundR3 Review the artefact yearlyGovernance committee reviews controls annuallyAnnual report; 90% or more of controls re-checkedTwo-day workshopFits the audit calendarFirst review in 12 months

Do

  • Keep the chain: Problem → Hypothetical solution or proposition → Conclusion → Recommendation.
  • Check each recommendation on S, M, A, R and T (R means Realistic in your guide).
  • Name an owner and a metric.

Don't

  • Recommend anything your data does not support.
  • Write generic advice ("improve awareness").
  • Ignore budget and staff capacity.

Mistakes students make here

Student writes
"PSU should improve AI security awareness."
Why it fails
No owner, metric or deadline. Nobody can tell when it is done.
Fix
"The CISO will assess 100% of new AI systems with the toolkit within 4 months."
Student writes
A recommendation with no finding behind it.
Why it fails
It is an opinion, not evidence-based, and examiners will ask where it came from.
Fix
Cite the proposition and the result that support it.
Student writes
Ignoring budget and staff capacity.
Why it fails
The recommendation is not Realistic, so PSU will ignore it.
Fix
Use existing roles and tools, and say so.

SMART check for this step

S
SpecificOne action, one owner.
M
MeasurableA metric and a target.
A
AchievableWithin the owner's authority.
R
RealisticWithin budget and staff capacity.
T
Time-boundA deadline counted from adoption.

In-class check

Five-minute rewrite: take the vague recommendation "improve AI awareness" and make it SMART. Compare versions and point out which of S, M, A, R or T is weakest.

Chapter 5: Conclusions, recommendations and further research · Step 22 of 23 · about 4 min

5.3Areas for further research

Teach this

Further research grows out of the student's own limitations. Each item should name the limitation, the design that would answer it and what result would count as an answer.

Worked example: PSU

LimitationFurther researchDesignHorizon
Single institutionEvaluate the artefact at two other universitiesMulti-site DSR evaluation with the same metrics12–18 months
8-month evaluation; no incident dataTest whether adoption reduces incidentsBefore-and-after design with 12 months of incident tracking12–24 months
Self-assessment can be gamedCompare self-assessment with independent auditValidity study on 10 systems12 months
15 usersLarger usability studySUS plus task timing with 40 or more users6–12 months

Do

  • Base each item on one of your own limitations or unanswered findings.
  • Say which design would answer it.
  • Keep to 3–5 items.

Don't

  • Write "more research is needed" with no direction.
  • List topics unrelated to your findings.
  • Promise to do it all yourself.

Mistakes students make here

Student writes
"More research is needed on AI security."
Why it fails
No direction. It could end any paper.
Fix
Name the limitation and the design.
Student writes
Suggesting topics unrelated to the findings.
Why it fails
It reads as a wish list, not a research agenda.
Fix
Derive each item from a limitation.
Student writes
A list of ten items.
Why it fails
Nobody will act on ten. Length signals weak prioritising.
Fix
Keep three to five.

SMART check for this step

S
SpecificEach item names a limitation and a design.
M
MeasurableEach states what result would count as an answer.
A
AchievableFeasible for a future research team.
R
RealisticWithin reach of one funded project.
T
Time-boundSuggests a horizon, for example 12–24 months.

In-class check

Each student turns one of their own limitations into a further-research item with a design and a horizon (for example 12–24 months).

Before you submit · Step 23 of 23 · about 8 min

6Traceability and submission check

Teach this

The traceability table proves the study hangs together. Every sub-problem has an objective, question, proposition, data, test and recommendation. An empty cell is a defect. Run it before every milestone.

Worked example: PSU

Sub-problemObjectiveQuestionPropositionDataTestRecommendation
SP1RO1RQ1Requirements REQ1–REQ612 interviews, documentsThematic analysis; 80% agreementR2 owner per system
SP2RO2RQ2DP19 expertsI-CVI of 0.78 or above; Kendall's WR1 onboarding assessment
SP3RO3RQ3DP2, DP3, DP415 users; 3 systemsSUS of 68 or above; risk uplift; utility of 80% or moreR3 annual review

If any cell is empty, the design is broken. Fix it before you write more.

Do

  • Check that every sub-problem has an objective, question, hypothesis or proposition, data, test and recommendation.
  • Run the check before every milestone.
  • Fix empty cells before you write more.

Don't

  • Add a recommendation with no finding behind it.
  • Leave a hypothesis with no test.
  • Change one link without updating the others.

Mistakes students make here

Student writes
A recommendation with no problem behind it.
Why it fails
It floats free of the evidence.
Fix
Trace it back to a sub-problem, or remove it.
Student writes
A proposition with no test.
Why it fails
It cannot be decided, so it cannot be a finding.
Fix
Name the metric and the threshold.
Student writes
Changing an objective without updating the questions and tests.
Why it fails
The chapters drift apart, and the viva finds it.
Fix
Update all links whenever one changes.

SMART check for this step

S
SpecificEvery row is complete.
M
MeasurableZero empty cells.
A
AchievableBuilt from your own chapters, not from this page.
R
RealisticTakes under an hour.
T
Time-boundDone before each milestone.

In-class check

Peer audit: students swap traceability tables and mark every empty cell in red. Ten minutes. Each student then fixes the cells their partner found.

Anchor references

Starting points named in this walkthrough. Open each one and confirm the details before you cite it or teach from it.

  • Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
  • Brooke, J. (1996). SUS: A "quick and dirty" usability scale. In P. W. Jordan et al. (Eds.), Usability evaluation in industry. Taylor & Francis.
  • Gregor, S., & Hevner, A. R. (2013). Positioning and presenting design science research for maximum impact. MIS Quarterly, 37(2), 337–355.
  • Hevner, A. R. (2007). A three cycle view of design science research. Scandinavian Journal of Information Systems, 19(2), 87–92.
  • Hevner, A. R., March, S. T., Park, J., & Ram, S. (2004). Design science in information systems research. MIS Quarterly, 28(1), 75–105.
  • Lynn, M. R. (1986). Determination and quantification of content validity. Nursing Research, 35(6), 382–385.
  • Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of Management Review, 20(3), 709–734.
  • National Institute of Standards and Technology. (2023). Artificial intelligence risk management framework (AI RMF 1.0).
  • Peffers, K., Tuunanen, T., Rothenberger, M. A., & Chatterjee, S. (2007). A design science research methodology for information systems research. Journal of Management Information Systems, 24(3), 45–77.
  • Polit, D. F., & Beck, C. T. (2006). The content validity index: Are you sure you know what's being reported? Research in Nursing & Health, 29(5), 489–497.
  • Tullis, T. S., & Stetson, J. N. (2004). A comparison of questionnaires for assessing website usability. Usability Professionals' Association Conference.
  • Venable, J., Pries-Heje, J., & Baskerville, R. (2016). FEDS: A framework for evaluation in design science research. European Journal of Information Systems, 25(1), 77–89.

Instructor walkthrough 2 of 3: Mixed methods

Teaching the mixed-methods dissertation, step by step, with the PSU case

Approach
Explanatory sequential mixed methods, quantitative priority (Creswell and Plano Clark, 2018)
Strand 1
Stratified survey, 400 valid responses across students, faculty, administrators and IT staff
Strand 2
12–15 interviews chosen from survey results, run to saturation
Main tests
Welch ANOVA, multiple regression, reflexive thematic analysis, joint display
Fits when
You need both the extent of a problem and the reasons behind it
SessionStepsTeaching time
Session 1: Frame the study1.1 to 1.6About 47 min, plus discussion
Session 2: Build the argument1.7 to 2.2About 55 min, plus discussion
Session 3: Design the method3.1 to 3.6About 56 min, plus discussion
Session 4: Report and act4.1 to 6About 38 min, plus discussion
Start at step 1
Jump to a step
  1. Chapter 1: Introduction
  2. 1.1Background
  3. 1.2Problem statement
  4. 1.3Sub-problems
  5. 1.4Purpose
  6. 1.5Research objectives (SMART)
  7. 1.6Research questions
  8. 1.7Hypotheses, propositions and integration expectations
  9. 1.8Conceptual framework
  10. 1.9Scope, assumptions and limitations
  11. 1.10Contribution to praxis
  12. Chapter 2: Review of literature
  13. 2.1Literature themes mapped to research questions
  14. 2.2Research and practitioner gap
  15. Chapter 3: Research design and methods
  16. 3.1Research design
  17. 3.2Justification of the approach
  18. 3.3Data and sample
  19. 3.4Instruments and ethics
  20. 3.5Data collection plan
  21. 3.6Statistical methods and evaluation metrics
  22. Chapter 4: Results and findings
  23. 4.1Results and findings (illustrative)
  24. Chapter 5: Conclusions, recommendations and further research
  25. 5.1Conclusions
  26. 5.2SMART recommendations
  27. 5.3Areas for further research
  28. Before you submit
  29. 6Traceability and submission check

Chapter 1: Introduction · Step 1 of 23 · about 8 min

1.1Background

Teach this

In a mixed-methods study the background must show why numbers alone and stories alone are each incomplete. That one idea justifies the whole design.

Worked example: PSU

PSU has deployed AI in five functions: admissions screening, a learning-analytics dashboard, a vendor-run student chatbot, an AI-writing detector and a generative-AI research assistant. Each handles personal or research data, and three are run by outside vendors. (Cite 2–3 sources on sector adoption here.)

These systems add attack surfaces that conventional IT security only partly covers: prompt injection, leakage of prompt or training data, and dependence on vendors (cite). India's Digital Personal Data Protection Act 2023 raises PSU's duties as a data fiduciary (cite).

Inside PSU, concern is voiced but not measured. Incidents are rarely reported, and students, faculty, administrators and IT staff seem to see the risk differently. Counting how widespread concern is and explaining why it exists are two different jobs, so the study needs both numbers and explanations. PSU here stands for a public university, used as an illustration.

Do

  • Move from the global trend to PSU using dated, credible evidence: regulator reports, peer-reviewed studies and PSU documents.
  • Frame it as a business problem with scholarly relevance. A DBA needs both.
  • Confirm access to PSU data, people and documents before you commit to the topic.

Don't

  • Write a general essay on AI in the world.
  • Pick a topic whose data PSU may not release.
  • Use vendor blogs or press releases as core evidence.

Mistakes students make here

Student writes
"Concern about AI security is growing everywhere."
Why it fails
Vague and unreferenced. It says nothing about PSU or why two methods are needed.
Fix
Name PSU's five systems, the fact that incidents are rarely reported and that groups seem to disagree.
Student writes
A background that never explains why both methods are needed.
Why it fails
Examiners then read the interviews as bolted on.
Fix
End the section with the need for extent (how many) and reasons (why).
Student writes
Cites only survey studies, or only qualitative case reports.
Why it fails
It hides the gap the design is meant to fill.
Fix
Show one of each kind and say what each can and cannot tell PSU.

SMART check for this step

S
SpecificNames PSU, the AI systems in use and the security concern.
M
MeasurableAt least 10 credible sources, half from the last five years, plus one PSU document showing the adoption.
A
AchievableWritten access confirmation from a PSU gatekeeper.
R
RealisticFits the 8–10 page topic proposal.
T
Time-boundDrafted before Immersion 1.

In-class check

Ask each student to write one question about PSU that a survey can answer and one that it cannot. Read a few aloud. This is the seed of the mixed design.

Chapter 1: Introduction · Step 2 of 23 · about 10 min

1.2Problem statement

Teach this

The problem statement should contain two kinds of unknown: how much and why. If it has only one, the second method has no reason to exist.

Worked example: PSU

PSU does not know how widespread AI security concern is across its stakeholders, or why it exists, so it cannot decide where to act.

Practitioner gap: leaders decide on anecdote, so training and controls may go to the wrong group. Research gap: studies tend to measure perceived risk or to explain it, rarely both, and rarely across all four stakeholder groups in one institution.

Do

  • Write one paragraph: what is happening, what should be happening, who is affected, what is unknown.
  • Split the gap into a practitioner gap and a research gap.
  • Keep the problem solvable with data you can reach.

Don't

  • Name a technology fix inside the problem ("PSU needs an AI firewall").
  • Write moral or vague statements ("AI is dangerous").
  • Choose a problem too large for the time you have.

Mistakes students make here

Student writes
"PSU does not know the level of AI security concern."
Why it fails
Only a how-much problem. The interviews have nothing to explain.
Fix
Add the why: "...or why it exists, so it cannot decide where to act."
Student writes
"PSU needs a survey of its stakeholders."
Why it fails
Names the method instead of the unknown.
Fix
State what is not known, not how it will be found.
Student writes
Uses "stakeholders" without naming who they are.
Why it fails
The reader cannot see the sample or the comparison the study depends on.
Fix
Name the four groups: students, faculty, administrators, IT staff.

SMART check for this step

S
SpecificOne population, one setting, one paragraph.
M
MeasurableThe gap is evidenced by at least 3 sources and one PSU fact.
A
AchievableThe data needed to address it is accessible.
R
RealisticSolvable at doctoral scale.
T
Time-boundSigned off by your chair before Milestone 1.

In-class check

Circle every "how much" word and every "why" word in the problem statement. There must be at least one of each. If one is missing, rewrite it now.

Chapter 1: Introduction · Step 3 of 23 · about 6 min

1.3Sub-problems

Teach this

Sub-problems split the problem into extent, reasons and action. Each needs its own data source, otherwise the study has fewer moving parts than it claims.

Worked example: PSU

  • SP1 The extent of perceived AI security risk and trust across stakeholder groups is unmeasured.
  • SP2 The reasons behind those perceptions are unexplained.
  • SP3 PSU has no evidence-based basis for choosing where to act first.

Do

  • Make each sub-problem a component of the main problem.
  • Keep them to 3–5, each mapped to one objective.
  • Phrase each as a gap, not as a solution.

Don't

  • List overlapping sub-problems that need the same data.
  • Add issues you will not research (cost, bias, ethics).
  • Phrase a sub-problem as a solution.

Mistakes students make here

Student writes
Three sub-problems, all about measuring different things.
Why it fails
Nothing calls for interviews. The design is quantitative in disguise.
Fix
One sub-problem for extent, one for reasons, one for action.
Student writes
SP2 restates SP1 with "and why" added.
Why it fails
Two sub-problems, one dataset. The mapping to objectives will not hold.
Fix
Give SP2 its own data: interviews.
Student writes
No sub-problem about action, so the integration has no purpose.
Why it fails
The study ends with findings and no decision.
Fix
Add SP3: no basis for choosing where to act.

SMART check for this step

S
SpecificEach states one issue.
M
MeasurableEach traces to exactly one research objective.
A
AchievableEach has an accessible data source.
R
Realistic3–5 in total.
T
Time-boundFixed before you write the objectives.

In-class check

On the board draw three columns: SP, RO, RQ. Students fill them from their drafts. Any orphan or duplicate must be fixed before the next step.

Chapter 1: Introduction · Step 4 of 23 · about 5 min

1.4Purpose

Teach this

The purpose statement names the design, the order and the priority: explanatory sequential, survey first, quantitative priority. "Mixed methods" on its own is not a design.

Worked example: PSU

The purpose of this explanatory sequential mixed-methods study is to examine perceived AI security risk and trust among PSU students, faculty, administrators and IT staff (quantitative), and then to explain the patterns through stakeholder interviews (qualitative).

The study produces a measured picture, an explained picture and a ranked list of where PSU should act.

Do

  • Use one sentence with a verb, the design, the population and the setting.
  • Match the wording to your design (explanatory, quantitative, design science).
  • State what the study will produce.

Don't

  • Write "to explore" when you will test hypotheses.
  • Promise outcomes the design cannot deliver ("to eliminate risk").
  • Leave the setting or population vague.

Mistakes students make here

Student writes
"The purpose is to use a mixed-methods approach."
Why it fails
It names no design, no order and no population.
Fix
"...an explanatory sequential mixed-methods study... quantitative first, then qualitative to explain."
Student writes
Calling an explanatory sequential design "triangulation".
Why it fails
Triangulation means two strands checking the same thing. Here the second strand explains the first.
Fix
Use "explain" or "expand" and reserve triangulation for convergent designs.
Student writes
Writing two purposes: one for the survey, one for the interviews.
Why it fails
It reads as two studies stapled together.
Fix
One purpose with two linked strands.

SMART check for this step

S
SpecificVerb, design, population and setting all named.
M
MeasurableThe output can be checked: a model, a test result or a framework.
A
AchievableConsistent with the data you can reach.
R
RealisticAchievable within the programme timeline.
T
Time-boundApproved by your chair at Milestone 1.

In-class check

One-breath test: each student reads their purpose in a single breath. Then ask: which word tells the reader the survey comes first?

Chapter 1: Introduction · Step 5 of 23 · about 10 min

1.5Research objectives (SMART)

Teach this

Each objective gets a verb, a number and a deadline from t0, and the deadlines must respect the sequence: the interviews cannot finish before the survey has been analysed.

Worked example: PSU

Objective (SP, RQ)SpecificMeasurableAchievableRealisticTime-bound
RO1 Measure (SP1, RQ1)Perceived risk and trust across four stakeholder groups400 valid responses (at least 380 required); alpha of 0.70 or aboveStratified list from the PSU registrySurvey takes 12 minutes or lesst0 + 4 months
RO2 Explain (SP2, RQ2)Reasons behind the survey patterns12–15 interviews, until no new codes appear in the last 3Participants chosen from survey volunteersOne-hour interviewst0 + 6 months
RO3 Integrate (SP3, RQ3)Link both strands and rank where to act1 joint display; at least 4 meta-inferences; ranked action listUses survey and interview outputsNo extra data collectiont0 + 8 months

Do

  • Start each objective with a measurable verb: identify, measure, test, design, evaluate.
  • Count deadlines from a fixed event such as IRB clearance (t0), not from a calendar date you cannot control.
  • Keep objective, research question and sub-problem one-to-one.

Don't

  • Use "understand", "explore" or "look into" for objectives you will test.
  • Promise outcomes the design cannot deliver.
  • Add an objective that has no data behind it.

Mistakes students make here

Student writes
"RO2: To gain insight into why stakeholders feel this way."
Why it fails
"Gain insight" cannot be measured or checked.
Fix
"Conduct 12–15 interviews until the last 3 add no new codes, by t0 + 6 months."
Student writes
"RO3: To integrate the findings."
Why it fails
No product, no number. Students then integrate by writing two paragraphs.
Fix
"Produce one joint display with at least 4 meta-inferences by t0 + 8 months."
Student writes
Interviews scheduled to end before the survey is analysed.
Why it fails
In an explanatory sequential design the survey results choose the interviewees.
Fix
Check the dependency: RO2 cannot finish before RO1.

SMART check for this step

S
SpecificOne verb, one outcome, one population.
M
MeasurableA number, a threshold or a named test.
A
AchievableData and access already confirmed.
R
RealisticFits your resources and the programme timeline.
T
Time-boundDeadline counted from t0.

In-class check

Students underline the verb, number and deadline in each objective. Then ask: which objective depends on another? Draw the arrow.

Chapter 1: Introduction · Step 6 of 23 · about 8 min

1.6Research questions

Teach this

A mixed-methods study needs three kinds of question: quantitative, qualitative and a mixed question about how the strands relate. The third is the one most students forget.

Worked example: PSU

Research questionTypeObjectiveAnswered by
RQ1 To what extent do perceived risk and trust differ across PSU stakeholder groups?QuantitativeRO1Survey
RQ2 Why do stakeholders hold these views?QualitativeRO2Interviews
RQ3 How do the interview explanations elaborate the survey patterns?MixedRO3Joint display

Do

  • Ask open questions: what, how, to what extent.
  • Keep them to 3–5, one per objective.
  • Put question, objective and hypothesis in one traceability table.

Don't

  • Ask yes/no questions ("Is AI secure?").
  • Ask what your data cannot answer.
  • Mix two constructs in one question.

Mistakes students make here

Student writes
Only two questions: one about the survey, one about the interviews.
Why it fails
No question asks what integration adds, so the design has no reason to combine.
Fix
Add a mixed question: how do the interviews elaborate the survey patterns?
Student writes
"RQ3: What are stakeholders' views?"
Why it fails
A repeat of RQ1 and RQ2. It does not ask about integration.
Fix
"How do interview explanations elaborate the survey patterns?"
Student writes
"RQ2: How many stakeholders distrust the tools?"
Why it fails
A counting question given to the interview strand.
Fix
Ask why or how in the qualitative question.

SMART check for this step

S
SpecificOne construct or artefact per question.
M
MeasurableYou can name the data and test that answers it.
A
AchievableAnswerable with data from PSU.
R
RealisticAnswerable within your timeline.
T
Time-boundTied to the objective's deadline.

In-class check

Have students label each of their questions QUAN, qual or mixed. Ask: do all three labels appear? If not, what is missing?

Chapter 1: Introduction · Step 7 of 23 · about 12 min

1.7Hypotheses, propositions and integration expectations

Teach this

Hypotheses belong to the survey strand. Propositions belong to the interview strand. Integration expectations connect the two, including what to do if they disagree.

Worked example: PSU

Hypotheses (survey strand)

HypothesisClaimDecision rule
H1Perceived AI security risk has a negative effect on trust in PSU's AI toolsβ negative, p below .05 after Holm correction, 95% CI excludes 0
H2Trust has a positive effect on continued use intentionβ positive, p below .05, 95% CI excludes 0
H3Perceived governance maturity is associated with lower perceived riskβ negative, p below .05, 95% CI excludes 0
H4Perceived risk differs across the four stakeholder groupsWelch ANOVA p below .05 and η² reported

Propositions (interview strand)

  • P1 Fragmented accountability between IT, academic units and vendors explains unmanaged risk.
  • P2 Lack of transparency about vendor-run AI drives distrust.

Integration expectations

  • Convergence: groups closest to the systems (IT staff) report the highest perceived risk.
  • Expansion: interviews explain why administrators' trust is lowest.
  • Watch for discordance, where numbers and stories disagree.

Do

  • Write hypotheses for the survey strand and propositions for the interview strand, and say how they will be integrated.
  • State direction and a decision rule for each hypothesis (p, effect size, CI).
  • State an integration expectation: confirm, expand or explain.

Don't

  • Write hypotheses for the interview strand. Qualitative strands use propositions or questions.
  • Say "prove". Say "supported" or "not supported".
  • Change hypotheses after you see the survey results.

Mistakes students make here

Student writes
"H4: Interviewees will say trust is low."
Why it fails
A hypothesis about interviews. Qualitative strands use propositions or questions.
Fix
Write a proposition: fragmented accountability explains unmanaged risk.
Student writes
"H1: Perceived risk affects trust."
Why it fails
No direction and no decision rule.
Fix
"H1: Perceived risk has a negative effect on trust: β negative, 95% CI excludes 0."
Student writes
No plan for what to do if the strands disagree.
Why it fails
When the survey and interviews disagree, the student has no way to interpret it.
Fix
State integration expectations and name discordance as a possible result.

SMART check for this step

S
SpecificOne relationship per hypothesis; one claim per proposition.
M
MeasurableA test and decision rule named for each (p, effect size, theme evidence).
A
AchievableTestable with the instrument and interview guide you have.
R
RealisticGrounded in theory (trust, acceptance) and prior studies.
T
Time-boundFixed before the survey opens.

In-class check

For each hypothesis ask: what result would surprise you, and what would the interviews need to explain then?

Chapter 1: Introduction · Step 8 of 23 · about 12 min

1.8Conceptual framework

Teach this

The framework shows the sequence and the three integration points: connecting, building and interpreting. Each construct in the survey needs a matching probe in the interview guide.

Worked example: PSU

Surveyn = 400, RQ1ConnectPick by group, trustInterviews12–15, RQ2IntegrateJoint display, RQ3ActRanked actionsQUAN (priority)qual (explains)Integration point 1, connecting: survey results decide who is interviewed.Integration point 2, building: the interview guide is written from the survey results.Integration point 3, interpreting: a joint display combines both strands into meta-inferences.

The survey strand tests one chain: perceived governance maturity (H3) → perceived risk → trust (H1) → continued use (H2), with stakeholder group as the comparison (H4). Every construct gets 3 or more survey items and one interview probe, so the two strands can be compared row by row.

Do

  • Show the sequence (survey, connect, interviews, integrate) and where integration happens.
  • Link each survey construct to at least one interview probe.
  • Say which strand has priority.

Don't

  • Draw two separate studies with no arrows between them.
  • Add constructs that only one strand measures.
  • Leave integration to the last chapter.

Mistakes students make here

Student writes
Two parallel boxes, "Survey" and "Interviews", with no arrows.
Why it fails
It looks like two studies. The design's logic is invisible.
Fix
Draw arrows for connecting, building and interpreting.
Student writes
Interviews probe topics the survey never measured.
Why it fails
The strands cannot be compared, so there is nothing to integrate.
Fix
Tie each construct to survey items and an interview probe.
Student writes
Leaving integration to the last chapter.
Why it fails
Integration then becomes a summary, not an analysis.
Fix
Plan the joint display now, and name its columns.

SMART check for this step

S
SpecificThree integration points named: connecting, building, interpreting.
M
MeasurableEvery construct has 3 or more survey items and one interview probe.
A
AchievableFeasible within 8 months.
R
RealisticSimple enough to explain in 2 minutes.
T
Time-boundFrozen before instrument design.

In-class check

Pick one construct, for example perceived governance maturity. On the board write its survey items on the left and its interview probe on the right. If a student cannot fill both sides, the strands do not connect.

Chapter 1: Introduction · Step 9 of 23 · about 6 min

1.9Scope, assumptions and limitations

Teach this

Each strand has its own limitations. Name the limitation of the sequence too: the interview sample depends on the survey, so any survey bias carries forward.

Worked example: PSU

In scope

  • AI systems in production at PSU for at least 6 months.
  • Four stakeholder groups: students, faculty, administrators, IT staff.
  • Security perceptions: confidentiality, integrity, availability, privacy.

Out of scope

  • Technical testing of the systems; AI ethics and bias except where they affect security.

Assumptions

  • PSU grants access to the registry for sampling.
  • Respondents answer honestly and interviewees speak candidly.

Limitations and mitigations

LimitationMitigation
One institutionUse interviews to explain, not to generalise; describe PSU in enough detail for readers to judge transfer (Lincoln and Guba, 1985)
Self-reported perceptionsTriangulate with policies and vendor contracts
Cross-sectional surveySay "is associated with", never "causes"
Volunteer bias in interviewsSelect by survey pattern, not by enthusiasm

Do

  • Say what is in, what is out and why.
  • Give each limitation a mitigation.
  • Separate delimitations (your choices) from limitations (constraints).

Don't

  • Hide weaknesses. Examiners find them.
  • Apologise for a limitation. State it and mitigate it.
  • Let the scope grow during data collection.

Mistakes students make here

Student writes
"The study covers all stakeholders at all universities."
Why it fails
It covers one institution. The claim cannot be supported.
Fix
State PSU, four groups and systems live for at least 6 months.
Student writes
No mention that the interview sample depends on survey results.
Why it fails
Examiners will see the dependency and ask.
Fix
State it and say how selection is made by pattern, not by enthusiasm.
Student writes
Generalising interview themes statistically ("80% of staff think...").
Why it fails
Thirteen interviews cannot support percentages.
Fix
Use themes to explain, and use the survey to describe extent.

SMART check for this step

S
SpecificEach boundary is explicit: systems, groups, period.
M
MeasurableEach limitation lists a named mitigation.
A
AchievableThe scope matches your access.
R
RealisticThe scope fits the time and the word limit.
T
Time-boundLocked at Milestone 2 and changed only with your chair's approval.

In-class check

Each student writes one limitation of the survey strand and one of the interview strand, with a mitigation for each.

Chapter 1: Introduction · Step 10 of 23 · about 5 min

1.10Contribution to praxis

Teach this

Using mixed methods is not a contribution. The contribution is what integration told the field that neither strand could alone, such as explaining a null result.

Worked example: PSU

Theory: extends trust and acceptance research by adding stakeholder differences and governance perception, and shows how integration explains a null result (trust not predicting use).

Practice: a ranked list of where PSU should act first, and an interview-based account of why, which a survey alone would not give.

Do

  • State the theoretical contribution and the practical contribution separately.
  • Tie each contribution to the gap you named.
  • Say who will use the result at PSU and beyond.

Don't

  • Overclaim generalisation from one institution.
  • List contributions your results cannot support.
  • Confuse a recommendation with a contribution.

Mistakes students make here

Student writes
"The contribution is a mixed-methods approach to AI security."
Why it fails
A method is not a contribution. It is how the work was done.
Fix
State what integration revealed: for example, why trust did not predict use.
Student writes
"The results apply to all universities."
Why it fails
Overclaims from one institution and thirteen interviews.
Fix
Say the explanations may transfer and how to test that.
Student writes
No practical contribution.
Why it fails
A DBA study has to help someone act.
Fix
Offer a ranked list of where PSU should act first.

SMART check for this step

S
SpecificOne theoretical and one practical contribution, each named.
M
MeasurableEach is tied to a specific finding or artefact you can point to.
A
AchievableWithin what your design can support.
R
RealisticScaled to a single-institution study.
T
Time-boundConfirmed in Chapter 5 after the results.

In-class check

Ask: what did integration tell you that neither the survey nor the interviews could tell you alone? If the answer is "nothing", the design was not needed.

Chapter 2: Review of literature · Step 11 of 23 · about 15 min

2.1Literature themes mapped to research questions

Teach this

Review both kinds of evidence by theme. Each theme needs supporters, challengers and neutral voices, and one theme should cover integration in mixed-methods research itself.

Worked example: PSU

Theme (RQ)Supports your propositionsChallengesNeutralCritical evaluation
Risk perception and trust in educational technology (RQ1)Perceived risk lowers trust (Mayer et al., 1995)Mandated use weakens the effect; privacy paradox (Norberg et al., 2007)Effect varies with contextMostly student samples and self-report
Stakeholder differences in risk perception (RQ1)Role and expertise shape perceived riskInstitutional culture matters more than roleDifferences are small and vary by risk typeFew studies compare all four groups in one institution
Explaining the gap: governance, accountability, culture (RQ2)Fragmented accountability and weak vendor oversight explain unmanaged riskTechnical controls, not governance, explain incidentsBoth matterMostly practitioner reports with little method detail
Integration in mixed methods research (RQ3)Sequential designs explain unexpected numbers (Creswell and Plano Clark, 2018)Integration is often superficial; strands are reported separatelyValue depends on the questionFew security studies show a joint display (Fetters et al., 2013)

Add at least two named sources in each cell from your database search.

Do

  • Organise by theme and map each theme to one research question.
  • For each theme show authors who support, challenge and are neutral to your propositions.
  • Evaluate the studies (sample, method, context, bias) and end with the gap.

Don't

  • Write an annotated bibliography ("Smith said… Jones said…").
  • Cite only papers that agree with you.
  • Cite from memory or from AI output without opening the paper. AI tools can invent references.

Mistakes students make here

Student writes
Reviews only quantitative work on risk and trust.
Why it fails
The qualitative strand has no literature behind it, so RQ2 looks unmotivated.
Fix
Include qualitative studies on why people trust or distrust technology.
Student writes
No literature on integration.
Why it fails
RQ3 then has no support and no method for the joint display.
Fix
Cite Creswell and Plano Clark (2018) and Fetters et al. (2013).
Student writes
Cites sources that were never opened, including AI-generated references.
Why it fails
AI tools can invent references. Invented citations are an integrity breach.
Fix
Open every source and keep a search log.

SMART check for this step

S
SpecificEach theme answers one research question.
M
MeasurableAt least 2 sources per position (support, challenge, neutral) per theme; half from the last 5 years.
A
AchievableSources available through your library.
R
Realistic12–18 pages for the full review.
T
Time-boundSearch log and theme matrix complete before Milestone 1.

In-class check

Assign each student a theme. They find one quantitative and one qualitative source on it, and one line on how they agree or clash. Check three references live.

Chapter 2: Review of literature · Step 12 of 23 · about 5 min

2.2Research and practitioner gap

Teach this

A mixed-methods gap usually reads: studies measure X or explain X, but not both, and not for these groups. The gap should show why one method would not have been enough.

Worked example: PSU

Existing studies either measure perceived AI risk or explain it, and few compare students, faculty, administrators and IT staff inside one institution. PSU therefore cannot tell how widespread concern is, who holds it, or why. This study measures, explains and integrates.

Do

  • State the gap as what the literature cannot yet tell PSU.
  • Link it back to the problem statement.
  • Keep it to one paragraph.

Don't

  • Claim nobody has ever studied the topic. Say what is missing in your context.
  • Invent a gap by ignoring existing work.
  • Leave the gap disconnected from your research questions.

Mistakes students make here

Student writes
A gap that talks only about missing measurement.
Why it fails
It supports a survey-only study.
Fix
Include the missing explanation.
Student writes
"No mixed-methods study of AI security exists."
Why it fails
Absolute and easy to refute. It also makes the method the gap.
Fix
Say what is missing in this setting: comparisons across four groups within one institution.
Student writes
A gap disconnected from the design.
Why it fails
The design then looks like a preference, not a response to the gap.
Fix
Link each half of the gap to a strand.

SMART check for this step

S
SpecificOne gap, named precisely.
M
MeasurableSupported by at least 3 rows of the theme matrix.
A
AchievableAnswerable by your study.
R
RealisticSized to your design.
T
Time-boundWritten before Milestone 1.

In-class check

Each student completes: "Studies measure ____ or explain ____, but not both for ____." The class checks that each blank is specific.

Chapter 3: Research design and methods · Step 13 of 23 · about 12 min

3.1Research design

Teach this

Name the design, the order and the priority, and state the rule that links the strands. In an explanatory sequential design the survey results decide who is interviewed.

Worked example: PSU

Explanatory sequential design, quantitative priority (QUAN → qual). The survey runs first and decides who is interviewed. The interview guide is then written from the survey results, and a joint display combines both strands.

PhaseWhat you doOutputDeadline
1 SurveyField the survey to a stratified sample; analyse H1–H4Measured picture (RQ1)t0 + 4 months
2 ConnectSelect 12–15 interviewees by group and trust level, from survey volunteersInterview listt0 + 4.5 months
3 InterviewsWrite the guide from the results; interview to saturationThemes and propositions (RQ2)t0 + 6 months
4 IntegrateBuild the joint display; classify meta-inferencesRanked actions (RQ3)t0 + 8 months

Do

  • Name the design (explanatory sequential, quantitative priority) and cite a mixed methods authority.
  • Say exactly how survey results decide who is interviewed.
  • Plan the joint display now.

Don't

  • Use mixed methods because it sounds impressive.
  • Collect interview data before you analyse the survey.
  • Treat the interviews as a few quotes to decorate numbers.

Mistakes students make here

Student writes
Calls it explanatory sequential but interviews first, or at the same time.
Why it fails
The name and the timeline disagree.
Fix
Survey first, analyse, then interview.
Student writes
No selection rule for the interviewees.
Why it fails
The strands are unconnected and the interviews look arbitrary.
Fix
Select by group and trust level after the survey, for maximum variation.
Student writes
The joint display is planned only when writing up.
Why it fails
The interviews then miss the questions that integration needs.
Fix
Design the joint display's columns before you write the guide.

SMART check for this step

S
SpecificDesign, priority and sequence are named.
M
MeasurableThe selection rule for interviewees is explicit.
A
AchievableSkills for both strands exist or are trained.
R
RealisticThe 8-month sequence is feasible.
T
Time-boundPhases are dated from t0.

In-class check

On the board draw the design: survey, connect, interviews, integrate. Mark the three integration points. Ask: which arrow is weakest in your study?

Chapter 3: Research design and methods · Step 14 of 23 · about 8 min

3.2Justification of the approach

Teach this

Justify each method by the question it answers: numbers for extent, interviews for reasons. Reject the obvious alternatives, and admit the cost of running two strands.

Worked example: PSU

Each research question needs its own method: numbers for extent (RQ1), interviews for reasons (RQ2), integration for meaning (RQ3). The philosophy is pragmatism: choose the method that answers the question, then connect them.

Alternative consideredWhy it was rejected
Survey onlyShows how much and who, but cannot explain why
Interviews onlyExplains reasons but cannot show how widespread they are
Concurrent designInterviews could not be targeted at surprising survey patterns
Design scienceBuilds a tool. The study's aim is understanding and prioritising, not building

Do

  • Explain why each RQ needs its method: numbers for extent, interviews for reasons.
  • Reject alternatives (survey only, interviews only, concurrent design) with one reason each.
  • State your philosophy (pragmatism) and what it means for integration.

Don't

  • Claim triangulation when the strands answer different questions. Say expansion.
  • Ignore the extra time and cost of two strands.
  • Skip the integration rationale.

Mistakes students make here

Student writes
"Mixed methods gives the best of both worlds."
Why it fails
A slogan, not a justification. It says nothing about the questions.
Fix
Say which RQ needs which method.
Student writes
Claiming triangulation for a sequential design.
Why it fails
The strands answer different questions, so they expand rather than triangulate.
Fix
Say expansion or explanation.
Student writes
Ignoring the extra time and cost.
Why it fails
Examiners ask whether the student can finish both strands.
Fix
State the time plan and what would be cut if it slipped.

SMART check for this step

S
SpecificThree or more alternatives rejected with one reason each.
M
MeasurableEach reason cites a methods source.
A
AchievableBoth sets of skills exist or are trained.
R
RealisticFits one page.
T
Time-boundWritten before Milestone 1.

In-class check

Role play: one student is a quantitative purist ("just survey more people"), one a qualitative purist ("numbers cannot explain"). The defender has three minutes to justify the sequence. Swap roles.

Chapter 3: Research design and methods · Step 15 of 23 · about 8 min

3.3Data and sample

Teach this

Use a different sampling logic for each strand and connect them. Stratified random sampling suits the survey. Purposeful sampling by survey pattern suits the interviews.

Worked example: PSU

StrandPopulation and frameSamplingnWhy this size
SurveyAbout 10,000 people: 8,000 students, 1,200 faculty, 600 administrators, 200 IT staff (PSU registry)Stratified random with group minimums. Target: students 208, faculty 82, administrators 61, IT staff 61. About 580 invited412 valid (target 400; at least 380 required)Krejcie and Morgan (1970): about 370 for N of 10,000. Group minimums allow comparison. 45% extra for non-response
InterviewsSurvey volunteers who consent to follow-upPurposeful, maximum variation by group and trust level (high and low) after the survey12–15Stop when the last 3 interviews add no new codes (Guest et al., 2006)
DocumentsPolicies, vendor contracts, incident logsPurposiveAll relevantTriangulates perceptions

Do

  • Use a different sampling logic for each strand: stratified random for the survey, purposeful for interviews.
  • Select interviewees using survey results (group by trust level).
  • Stop interviews at saturation and report how you judged it.

Don't

  • Use the same people in both strands and analyse them as if independent.
  • Interview only volunteers who agree with the survey story.
  • Set n without a rule.

Mistakes students make here

Student writes
Convenience sampling for both strands.
Why it fails
The survey cannot compare groups, and the interviews cannot explain patterns.
Fix
Stratify the survey; select interviewees by survey pattern.
Student writes
Interviewing only the volunteers who agree with the survey story.
Why it fails
Selection bias. The interviews then confirm what the student expected.
Fix
Choose maximum variation: high and low trust in each group.
Student writes
"Six interviews are enough."
Why it fails
No rule for saturation, so the claim cannot be judged.
Fix
State a rule: stop when the last 3 interviews add no new codes (Guest et al., 2006).

SMART check for this step

S
SpecificSurvey: 400 valid across four groups. Interviews: 12–15.
M
MeasurableSurvey: Krejcie and Morgan plus group minimums. Interviews: saturation rule.
A
AchievableVolunteers recruited through the survey.
R
Realistic70% response assumed; 580 invited.
T
Time-boundThe survey closes before interview selection starts.

In-class check

Exercise: 580 invited, 71% respond. How many valid responses? (580 × 0.71 ≈ 412.) Krejcie and Morgan give about 370 for a population of 10,000. Why still insist on at least 60 per group? (So that group comparisons are possible.)

Chapter 3: Research design and methods · Step 16 of 23 · about 10 min

3.4Instruments and ethics

Teach this

The two instruments must connect but not repeat. The interview guide is written after the survey so its probes can target the survey patterns.

Worked example: PSU

ConstructItemsSample item (5-point agree scale)
Perceived AI security risk5I am concerned that my personal data could be exposed when I use PSU's AI tools.
Trust in PSU's AI tools5I believe PSU's AI tools handle my data responsibly.
Perceived governance maturity4PSU has clear rules about who is responsible for each AI tool.
Continued use intention4I intend to keep using PSU's AI tools next semester.
Controls and follow-up4Group, age band, frequency of AI use, willingness to be interviewed

Adapt items from validated trust and acceptance scales (Mayer et al., 1995; Venkatesh et al., 2003) and cite each source. Pilot with 30 people.

Interview guide (written after the survey)

  • The survey showed administrators trust PSU's AI tools least. What does that match or miss in your experience?
  • If the chatbot leaked data, who would be responsible?
  • When you have to use a tool, does trust still matter?

Ethics and IRB

  • IRB clearance for the survey and the guide, with an amendment for the guide before interviews.
  • Informed consent; link survey and interview data by an anonymous code only.
  • No identifiers beyond what you need; vulnerability details go to the CISO only.
  • Data encrypted and retained as the IRB requires; GenAI use logged.

Do

  • Write survey items with one idea each, and adapt validated scales.
  • Build the interview guide after the survey, with probes tied to results.
  • Get IRB clearance for both instruments, with an amendment for the guide.

Don't

  • Ask double-barrelled or leading items.
  • Ask the same questions in the survey and the interview.
  • Collect identifiers you do not need.

Mistakes students make here

Student writes
Asking the same questions in the survey and the interview.
Why it fails
The interview then repeats the survey instead of explaining it.
Fix
Use the interview for why and how, tied to survey results.
Student writes
Writing the interview guide before the survey is analysed.
Why it fails
In an explanatory design the guide should respond to the results.
Fix
Draft the guide after Phase 1, and file an IRB amendment.
Student writes
"Don't you think the vendor should be blamed?"
Why it fails
Leading probe. It suggests the answer.
Fix
"Who is responsible if the chatbot leaks data, and why?"

SMART check for this step

S
SpecificOne instrument per strand, each mapped to the RQs.
M
MeasurablePilot alpha of 0.70 or above; interview guide piloted with 2 people.
A
AchievableSurvey takes 12 minutes or less.
R
RealisticInterview guide has 10–12 open questions.
T
Time-boundIRB cleared before the survey; amendment before interviews.

In-class check

Give students one leading probe and one double-barrelled survey item ("I am concerned about the privacy and security of my data"). They rewrite both in two minutes.

Chapter 3: Research design and methods · Step 17 of 23 · about 6 min

3.5Data collection plan

Teach this

Fieldwork in a sequential design is a chain. The interviews cannot start until the survey is closed and analysed, so any delay moves everything after it.

Worked example: PSU

WhenActivityObjective
Weeks 1–6Survey, with reminders on day 7 and 14; track responses by group weeklyRO1
Weeks 7–8Analyse survey; select intervieweesRO1, RO2
Weeks 9–14Interviews with consent; record and transcribeRO2
Weeks 15–18Code, integrate, build the joint displayRO3

Do

  • Keep a fieldwork log: dates, response rates, problems, decisions.
  • Protect anonymity and store data encrypted, with backups.
  • Get an IRB amendment before changing any instrument.

Don't

  • Change instruments midway without approval.
  • Pressure people to respond.
  • Publish vulnerability details that could help an attacker.

Mistakes students make here

Student writes
Starting interviews while the survey is still open.
Why it fails
The selection rule cannot be applied, and the design becomes concurrent.
Fix
Close the survey, analyse, then select.
Student writes
No reminders and no weekly response tracking.
Why it fails
The response rate drops, and small groups fall below their minimum.
Fix
Send reminders on day 7 and 14 and track responses by group.
Student writes
Recording interviews before the IRB amendment is approved.
Why it fails
The data cannot be used, and it may be an integrity breach.
Fix
No recording until the amendment is cleared.

SMART check for this step

S
SpecificInstrument, channel and reminders are defined.
M
MeasurableProgress tracked weekly against target.
A
AchievableGatekeeper support for distribution is confirmed.
R
RealisticA window of 4–6 weeks per phase.
T
Time-boundClosing date set before you begin.

In-class check

Students sketch their timeline as a chain. Ask: if the survey closes two weeks late, which dates move, and which milestone is at risk?

Chapter 3: Research design and methods · Step 18 of 23 · about 12 min

3.6Statistical methods and evaluation metrics

Teach this

Analyse each strand completely before integrating. In the survey, check assumptions and report effect sizes. In the interviews, use a codebook and a trustworthiness plan. Then classify every meta-inference.

Worked example: PSU

ItemMethodDecision rule
Screening and reliabilityMissing values, attention check, Cronbach's alphaMissing below 5%; alpha of 0.70 or above
H4 groupsWelch ANOVA with Games-Howell post hoc; Kruskal–Wallis if assumptions failp below .05; report η² (0.01 small, 0.06 medium, 0.14 large)
H1, H2, H3Multiple regression with controls (group, age band, AI use frequency); check VIF below 5 and residualsβ sign as hypothesised; 95% CI excludes 0; Holm correction across the four tests
InterviewsReflexive thematic analysis (Braun and Clarke, 2006) with a codebookSecond coder on 20% of transcripts; kappa of 0.70 or above
TrustworthinessMember checking with 4 participants; audit trail (Lincoln and Guba, 1985)Themes confirmed or revised
IntegrationJoint display; classify each meta-inference (Fetters et al., 2013)Convergence, expansion or discordance stated in every row

Do

  • Analyse each strand fully before you integrate.
  • Check assumptions before ANOVA and regression; use Welch or Kruskal–Wallis if they fail.
  • Code interviews with a codebook and audit trail, then classify each meta-inference as convergence, expansion or discordance.

Don't

  • Run many tests until one is significant.
  • Report only the interview quotes that fit.
  • Infer causation from cross-sectional data.

Mistakes students make here

Student writes
ANOVA without checking equal variances.
Why it fails
Unequal group sizes and variances can invalidate the result.
Fix
Use Welch's ANOVA with Games-Howell, or Kruskal–Wallis if assumptions fail.
Student writes
Interview coding with a single coder, no codebook and no audit trail.
Why it fails
Nobody can check the themes.
Fix
Keep a codebook, use a second coder on 20% and record decisions.
Student writes
Presenting quotes as results with no meta-inference.
Why it fails
Quotes decorate the numbers but nothing is integrated.
Fix
State the meta-inference in each row: convergence, expansion or discordance.

SMART check for this step

S
SpecificEach hypothesis has a named test and threshold.
M
MeasurableAlpha 0.70, p below .05 (Holm), η², β with CI; kappa 0.70 if two coders.
A
AchievableSPSS or R and NVivo skills confirmed.
R
RealisticEach strand analysed within 4 weeks.
T
Time-boundIntegration finished within 2 weeks after the last interview.

In-class check

Exercise: the standard ANOVA gives F(3, 408) = 11.9. Compute η². Answer: η² = (3 × 11.9) / (3 × 11.9 + 408) = 35.7 / 443.7 = 0.08, a medium effect.

Ask: how would you describe an η² of 0.08 to a non-statistician?

Chapter 4: Results and findings · Step 19 of 23 · about 10 min

4.1Results and findings (illustrative)

Teach this

Report each strand alone first, then present the joint display. Discordance is a finding. When the strands disagree, the student learns something neither strand could show.

Worked example: PSU

Illustrative results. Replace with your own. Survey: 412 valid responses (71% of 580 invited): students 208, faculty 82, administrators 61, IT staff 61. Alpha: risk .88, trust .90, governance perception .84, continued use .86.

HypothesisResultDecision
H4 groups differMean perceived risk: students 3.4, faculty 3.7, administrators 3.9, IT staff 4.2. Welch F(3, 168) = 12.4, p below .001; η² = .08 (standard ANOVA F(3, 408) = 11.9). IT vs students p below .001; administrators vs students p = .03Supported
H1 risk lowers trustβ = −0.46, 95% CI [−0.55, −0.37], p below .001; model R² = .24Supported
H2 trust raises useβ = 0.09, 95% CI [−0.02, 0.20], p = .11Not supported
H3 governance lowers riskβ = −0.31, 95% CI [−0.40, −0.22], p below .001Supported

Interviews: 13 participants (students 3, faculty 3, administrators 4, IT staff 3). Themes: T1 nobody owns the vendor tool (11 of 13); T2 we do not know where the data goes (10 of 13); T3 rules exist but are not enforced (8 of 13); T4 we have to use it, so trust is beside the point (9 of 13).

Joint display

Survey findingInterview themeMeta-inferenceMeaning
IT staff and administrators report the highest risk and lowest trustT1, T2ExpansionCloseness to vendor arrangements exposes accountability gaps (supports P1, P2)
Trust does not predict continued use (H2 not supported)T4Expansion (explains a null)Use is mandated, so persuading users is not the lever
Governance perception lowers risk (H3)T3Confirmation with nuanceRules help only when visibly enforced
Students report the lowest riskT1: 3 of 3 students could not say who owns chatbot dataDiscordanceLow concern may reflect low awareness, not safety

Do

  • Report each strand separately first, then the joint display.
  • Show where the strands disagree and interpret the discordance.
  • Tie each meta-inference back to a proposition.

Don't

  • Present quotes as if they were statistics.
  • Hide discordant findings.
  • Mix recommendations into the results.

Mistakes students make here

Student writes
"Most people said trust was low."
Why it fails
Counting words with no numbers. It mixes the two strands' logic.
Fix
Use numbers from the survey and themes from the interviews.
Student writes
Two separate results sections and no joint display.
Why it fails
Integration is missing. The reader must do it.
Fix
Build the display: finding, theme, meta-inference, meaning.
Student writes
Leaving out the students' discordance.
Why it fails
It looks like cherry-picking, and it is the most interesting finding.
Fix
Report it and interpret it: low concern may mean low awareness.

SMART check for this step

S
SpecificOne table per strand and one joint display.
M
MeasurableEvery row cites a statistic and a theme.
A
AchievableOnly data from approved instruments.
R
RealisticThe chapter fits the word budget.
T
Time-boundDrafted within 6 weeks of the last interview.

In-class check

Give students one survey result (trust does not predict use, β = 0.09, p = .11) and one interview theme ("we have to use it"). They write the joint display row and classify the meta-inference. Answer: expansion, explaining a null result.

Chapter 5: Conclusions, recommendations and further research · Step 20 of 23 · about 6 min

5.1Conclusions

Teach this

Conclusions must draw on both strands where they apply and must say what integration added. Cross-sectional data support "is associated with", never "causes".

Worked example: PSU

Concern about AI security at PSU is real and uneven: IT staff and administrators perceive the most risk and administrators trust least. Risk lowers trust, and visible governance lowers risk. Trust does not drive continued use because use is mandated, so persuasion is not the lever. Interviews trace the pattern to unclear ownership of vendor-run tools (P1) and opaque data flows (P2). The discordant result for students suggests low awareness rather than low risk.

Not shown: whether views change over time, or whether they hold at other universities.

Do

  • Link each conclusion to an objective, a hypothesis or proposition, and the literature.
  • State what the evidence supports and what it does not.
  • Say what changed in your understanding.

Don't

  • Introduce new data or new literature.
  • Claim broad generalisation from one case.
  • Repeat results without interpreting them.

Mistakes students make here

Student writes
Concluding only from the survey.
Why it fails
The interviews then look unnecessary.
Fix
Cite both strands wherever both bear on the point.
Student writes
"Low trust causes administrators to avoid AI tools."
Why it fails
Causal language from cross-sectional data.
Fix
Say "is associated with".
Student writes
Ignoring the discordant result.
Why it fails
Discordance is part of the answer to RQ3.
Fix
Mention it and state what would resolve it.

SMART check for this step

S
SpecificOne conclusion per objective.
M
MeasurableEach cites the statistic or finding it rests on.
A
AchievableWithin what the data support.
R
RealisticScaled to a single case.
T
Time-boundDrafted within 4 weeks of finishing Chapter 4.

In-class check

For each conclusion the student must name the strand or strands it rests on. A conclusion with no source is removed.

Chapter 5: Conclusions, recommendations and further research · Step 21 of 23 · about 10 min

5.2SMART recommendations

Teach this

Recommendations rest on the integrated findings. Each must pass all five SMART tests, and the R is Realistic in your guide.

Worked example: PSU

Chain shown in each row: Problem → Proposition → Conclusion → Recommendation. The conclusions are conditional on your real results.

ChainRecommendationSpecificMeasurableAchievableRealisticTime-bound
SP1 unknown extent → H4 → administrators and students differR1 Train the groups with the largest gapsRole-based AI security training for administrators, with a short module for students90% or more completion; at least 20% post-test gainDelivered through the LMSHalf-day moduleWithin 6 months
SP2 unknown reasons → P1 → nobody owns vendor toolsR2 Add accountability clauses to AI vendor contractsProcurement adds standard clauses, including breach notice100% of new and 80% of renewed contractsLegal template existsApplied at renewal cyclesWithin 12 months
SP3 no action priority → joint display → incidents unreportedR3 Open an AI incident reporting channelOnline form routed to IT securityAt least 80% of staff aware in a pulse surveyUses the existing helpdeskNo new tools neededWithin 3 months

Do

  • Keep the chain: Problem → Hypothetical solution or proposition → Conclusion → Recommendation.
  • Check each recommendation on S, M, A, R and T (R means Realistic in your guide).
  • Name an owner and a metric.

Don't

  • Recommend anything your data does not support.
  • Write generic advice ("improve awareness").
  • Ignore budget and staff capacity.

Mistakes students make here

Student writes
"Train everyone on AI security."
Why it fails
No target group, metric or deadline.
Fix
Train the group with the lowest trust, with a completion and post-test target.
Student writes
A recommendation supported by only one strand.
Why it fails
It ignores the design's own logic.
Fix
Cite the joint display row it comes from.
Student writes
No thought to capacity.
Why it fails
PSU ignores recommendations it cannot deliver.
Fix
Use existing tools and roles, and say so.

SMART check for this step

S
SpecificOne action, one owner.
M
MeasurableA metric and a target.
A
AchievableWithin the owner's authority.
R
RealisticWithin budget and staff capacity.
T
Time-boundA deadline counted from adoption.

In-class check

Five-minute rewrite: "Train everyone on AI security" becomes a SMART recommendation. Compare versions and vote on the weakest of S, M, A, R and T.

Chapter 5: Conclusions, recommendations and further research · Step 22 of 23 · about 4 min

5.3Areas for further research

Teach this

Further research comes from limitations and from the discordant results. Each item names a design that could resolve it.

Worked example: PSU

LimitationFurther researchDesignHorizon
Cross-sectionalTest whether views and the explanations changeRepeat the survey after 12 months; re-interview a subsample12–18 months
One institutionCompare universities of different size and vendor mixMulti-site sequential mixed methods18–24 months
Trust did not predict useTest what does drive continued use under mandateAdd habit and mandate constructs; consider PLS-SEM12 months
Students' low risk may be low awarenessTest an awareness interventionQuasi-experiment with pre and post measures12 months

Do

  • Base each item on one of your own limitations or unanswered findings.
  • Say which design would answer it.
  • Keep to 3–5 items.

Don't

  • Write "more research is needed" with no direction.
  • List topics unrelated to your findings.
  • Promise to do it all yourself.

Mistakes students make here

Student writes
"Do a bigger survey."
Why it fails
Not linked to a limitation or a finding.
Fix
Say what a bigger survey would resolve.
Student writes
Ignoring the discordant finding.
Why it fails
It is the most natural next question.
Fix
Test whether low concern reflects low awareness.
Student writes
Listing eight ideas.
Why it fails
Length hides priority.
Fix
Keep three to five.

SMART check for this step

S
SpecificEach item names a limitation and a design.
M
MeasurableEach states what result would count as an answer.
A
AchievableFeasible for a future research team.
R
RealisticWithin reach of one funded project.
T
Time-boundSuggests a horizon, for example 12–24 months.

In-class check

Each student turns one limitation into a further-research item with a design and a horizon.

Before you submit · Step 23 of 23 · about 8 min

6Traceability and submission check

Teach this

Traceability in a mixed study has an extra row: the integration. Every recommendation must trace to a joint display row, not to one strand alone.

Worked example: PSU

Sub-problemObjectiveQuestionHypothesis or propositionDataTestRecommendation
SP1RO1RQ1H1–H4Survey, 400 validRegression, Welch ANOVAR1 targeted training
SP2RO2RQ2P1, P212–15 interviewsThematic analysisR2 vendor clauses
SP3RO3RQ3Meta-inferencesBoth strandsJoint displayR3 incident channel

If any cell is empty, the design is broken. Fix it before you write more.

Do

  • Check that every sub-problem has an objective, question, hypothesis or proposition, data, test and recommendation.
  • Run the check before every milestone.
  • Fix empty cells before you write more.

Don't

  • Add a recommendation with no finding behind it.
  • Leave a hypothesis with no test.
  • Change one link without updating the others.

Mistakes students make here

Student writes
SP3 has no row for the meta-inferences.
Why it fails
The integration has no home, so the study ends without a decision.
Fix
Add the integration row with its data and test.
Student writes
Interviews with no proposition.
Why it fails
There is nothing for the interviews to test or explain.
Fix
Link each theme to P1 or P2.
Student writes
A recommendation with no joint display row behind it.
Why it fails
It ignores the design's logic.
Fix
Trace each one back to the display.

SMART check for this step

S
SpecificEvery row is complete.
M
MeasurableZero empty cells.
A
AchievableBuilt from your own chapters, not from this page.
R
RealisticTakes under an hour.
T
Time-boundDone before each milestone.

In-class check

Peer audit: students swap traceability tables and mark every empty cell in red. Ten minutes. Each student then fixes the cells their partner found.

Anchor references

Starting points named in this walkthrough. Open each one and confirm the details before you cite it or teach from it.

  • Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
  • Creswell, J. W., & Plano Clark, V. L. (2018). Designing and conducting mixed methods research (3rd ed.). Sage.
  • Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.
  • Fetters, M. D., Curry, L. A., & Creswell, J. W. (2013). Achieving integration in mixed methods designs: Principles and practices. Health Services Research, 48(6, Pt 2), 2134–2156.
  • Guest, G., Bunce, A., & Johnson, L. (2006). How many interviews are enough? Field Methods, 18(1), 59–82.
  • Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3), 607–610.
  • Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic inquiry. Sage.
  • Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of Management Review, 20(3), 709–734.
  • National Institute of Standards and Technology. (2023). Artificial intelligence risk management framework (AI RMF 1.0).
  • Norberg, P. A., Horne, D. R., & Horne, D. A. (2007). The privacy paradox: Personal information disclosure intentions versus behaviors. Journal of Consumer Affairs, 41(1), 100–126.
  • Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478.

Instructor walkthrough 3 of 3: PLS-SEM

Teaching the PLS-SEM dissertation, step by step, with the PSU case

Approach
Cross-sectional survey analysed with PLS-SEM (Hair et al., 2022), measurement model first, structural model second
Model
5 reflective constructs, 6 hypotheses, mediation (H3), group comparison (H6)
Sample
400 valid responses across four groups, at least 60 per group; about 580 invited
Main tests
Loadings, CR, AVE, HTMT, VIF, bootstrap 5,000, R², f², Q², PLSpredict, MICOM, multi-group analysis
Fits when
You need to test a theory-based model with mediation and a prediction aim
SessionStepsTeaching time
Session 1: Frame the study1.1 to 1.6About 47 min, plus discussion
Session 2: Build the argument1.7 to 2.2About 55 min, plus discussion
Session 3: Design the method3.1 to 3.6About 56 min, plus discussion
Session 4: Report and act4.1 to 6About 38 min, plus discussion
Start at step 1
Jump to a step
  1. Chapter 1: Introduction
  2. 1.1Background
  3. 1.2Problem statement
  4. 1.3Sub-problems
  5. 1.4Purpose
  6. 1.5Research objectives (SMART)
  7. 1.6Research questions
  8. 1.7Hypotheses and propositions
  9. 1.8Conceptual framework
  10. 1.9Scope, assumptions and limitations
  11. 1.10Contribution to praxis
  12. Chapter 2: Review of literature
  13. 2.1Literature themes mapped to research questions
  14. 2.2Research and practitioner gap
  15. Chapter 3: Research design and methods
  16. 3.1Research design
  17. 3.2Justification of the approach
  18. 3.3Data and sample
  19. 3.4Instruments and ethics
  20. 3.5Data collection plan
  21. 3.6Statistical methods and evaluation metrics
  22. Chapter 4: Results and findings
  23. 4.1Results and findings (illustrative)
  24. Chapter 5: Conclusions, recommendations and further research
  25. 5.1Conclusions
  26. 5.2SMART recommendations
  27. 5.3Areas for further research
  28. Before you submit
  29. 6Traceability and submission check

Chapter 1: Introduction · Step 1 of 23 · about 8 min

1.1Background

Teach this

In a model-testing study the background must lead to a model, not a story. When students finish reading it, they should be able to name every construct that will appear in the path diagram.

Worked example: PSU

PSU has deployed AI in five functions: admissions screening, a learning-analytics dashboard, a vendor-run student chatbot, an AI-writing detector and a generative-AI research assistant. Each handles personal or research data, and three are run by outside vendors. (Cite 2–3 sources on sector adoption here.)

These systems add attack surfaces that conventional IT security only partly covers (cite), and India's Digital Personal Data Protection Act 2023 raises PSU's duties as a data fiduciary (cite).

Studies link trust to sustained use of educational technology, but security-specific drivers of trust are rarely modelled together with governance in universities. The background ends on a testable model that connects governance, awareness, perceived risk, trust and continued use. PSU here stands for a public university, used as an illustration.

Do

  • Move from the global trend to PSU using dated, credible evidence: regulator reports, peer-reviewed studies and PSU documents.
  • Frame it as a business problem with scholarly relevance. A DBA needs both.
  • Confirm access to PSU data, people and documents before you commit to the topic.

Don't

  • Write a general essay on AI in the world.
  • Pick a topic whose data PSU may not release.
  • Use vendor blogs or press releases as core evidence.

Mistakes students make here

Student writes
A long tour of AI news with no constructs in it.
Why it fails
It does not set up the model, so the hypotheses arrive out of nowhere.
Fix
Introduce governance, awareness, risk, trust and use, one by one, with evidence.
Student writes
Introduces constructs that never appear in the model.
Why it fails
It promises analysis that the study will not deliver.
Fix
Match the background to the final model, or trim it.
Student writes
Only practitioner sources for a theory-driven model.
Why it fails
The model has no theoretical grounding.
Fix
Cite trust and acceptance theory (Mayer et al., 1995; Venkatesh et al., 2003).

SMART check for this step

S
SpecificNames PSU, the AI systems in use and the security concern.
M
MeasurableAt least 10 credible sources, half from the last five years, plus one PSU document showing the adoption.
A
AchievableWritten access confirmation from a PSU gatekeeper.
R
RealisticFits the 8–10 page topic proposal.
T
Time-boundDrafted before Immersion 1.

In-class check

Students list the five constructs their background sets up. If they cannot name them all, the background is not leading to the model.

Chapter 1: Introduction · Step 2 of 23 · about 10 min

1.2Problem statement

Teach this

A PLS-SEM problem statement says what cannot be explained or predicted. It does not contain the hypotheses. Save "perceived risk lowers trust" for the hypothesis section.

Worked example: PSU

PSU cannot explain how governance maturity and security awareness shape perceived AI security risk, or how perceived risk shapes trust and continued use.

Practitioner gap: leaders cannot tell which lever, governance or awareness, reduces risk perceptions while preserving use. Research gap: acceptance and trust models seldom include governance maturity and awareness together, and university evidence is thin.

Do

  • Write one paragraph: what is happening, what should be happening, who is affected, what is unknown.
  • Split the gap into a practitioner gap and a research gap.
  • Keep the problem solvable with data you can reach.

Don't

  • Name a technology fix inside the problem ("PSU needs an AI firewall").
  • Write moral or vague statements ("AI is dangerous").
  • Choose a problem too large for the time you have.

Mistakes students make here

Student writes
"The problem is the relationship between security and trust."
Why it fails
It is a topic with no unknown and no stakes.
Fix
State what PSU cannot explain and what decision that blocks.
Student writes
"Perceived risk lowers trust, which lowers use."
Why it fails
That is a hypothesis, not a problem.
Fix
Move it to the hypotheses section.
Student writes
Only a research gap; no practitioner gap.
Why it fails
A DBA needs both.
Fix
Say which lever leaders cannot choose: governance or awareness.

SMART check for this step

S
SpecificOne population, one setting, one paragraph.
M
MeasurableThe gap is evidenced by at least 3 sources and one PSU fact.
A
AchievableThe data needed to address it is accessible.
R
RealisticSolvable at doctoral scale.
T
Time-boundSigned off by your chair before Milestone 1.

In-class check

Delete test: read the problem without its last sentence. Can the class still say what needs to be tested? If not, sharpen it.

Chapter 1: Introduction · Step 3 of 23 · about 6 min

1.3Sub-problems

Teach this

Sub-problems for a model study are measurement, structure and groups. Students often skip measurement, and that is where PLS-SEM studies most often fail.

Worked example: PSU

  • SP1 The constructs are not measured with a validated instrument at PSU.
  • SP2 The relationships among them are untested as one model.
  • SP3 It is unknown whether the relationships differ across stakeholder groups.

Do

  • Make each sub-problem a component of the main problem.
  • Keep them to 3–5, each mapped to one objective.
  • Phrase each as a gap, not as a solution.

Don't

  • List overlapping sub-problems that need the same data.
  • Add issues you will not research (cost, bias, ethics).
  • Phrase a sub-problem as a solution.

Mistakes students make here

Student writes
"SP1 H1. SP2 H2. SP3 H3."
Why it fails
Hypotheses are not sub-problems.
Fix
Write the gaps: unmeasured constructs, untested relationships, unknown group differences.
Student writes
No sub-problem about measurement.
Why it fails
The validation of the instrument then has no objective.
Fix
Add SP1: constructs not measured with a validated instrument at PSU.
Student writes
A sub-problem about proving causation.
Why it fails
Cross-sectional data cannot support it.
Fix
Aim at prediction and association.

SMART check for this step

S
SpecificEach states one issue.
M
MeasurableEach traces to exactly one research objective.
A
AchievableEach has an accessible data source.
R
Realistic3–5 in total.
T
Time-boundFixed before you write the objectives.

In-class check

On the board draw three columns: SP, RO, RQ. Fill them from students' drafts. Any orphan is a defect.

Chapter 1: Introduction · Step 4 of 23 · about 5 min

1.4Purpose

Teach this

A quantitative purpose names the variables, the relationship, the approach, the population and the setting. It uses "test" or "predict", never "cause" for a cross-sectional design.

Worked example: PSU

The purpose of this quantitative study is to test a PLS-SEM model of how governance maturity, security awareness and perceived risk predict trust and continued use of AI among PSU students, faculty, administrators and IT staff.

The study produces a validated measurement instrument and a tested structural model with a group comparison.

Do

  • Use one sentence with a verb, the design, the population and the setting.
  • Match the wording to your design (explanatory, quantitative, design science).
  • State what the study will produce.

Don't

  • Write "to explore" when you will test hypotheses.
  • Promise outcomes the design cannot deliver ("to eliminate risk").
  • Leave the setting or population vague.

Mistakes students make here

Student writes
"The purpose is to examine the relationship between security and trust."
Why it fails
No variables, direction or population.
Fix
Name the constructs and the four groups.
Student writes
"...to determine the impact of governance on trust."
Why it fails
"Impact" implies causation.
Fix
Use "predict" or "is associated with".
Student writes
"...using SmartPLS."
Why it fails
Software is not an approach.
Fix
Say PLS-SEM, and give software only in the methods.

SMART check for this step

S
SpecificVerb, design, population and setting all named.
M
MeasurableThe output can be checked: a model, a test result or a framework.
A
AchievableConsistent with the data you can reach.
R
RealisticAchievable within the programme timeline.
T
Time-boundApproved by your chair at Milestone 1.

In-class check

One-breath test: each student reads the purpose in a single breath. Then underline the variables. Are all five constructs there?

Chapter 1: Introduction · Step 5 of 23 · about 10 min

1.5Research objectives (SMART)

Teach this

Give each objective a threshold. "Test the model" is not an objective. "Validate the measurement model with loadings of 0.708 or above, CR of 0.70–0.95, AVE of 0.50 or above" is.

Worked example: PSU

Objective (SP, RQ)SpecificMeasurableAchievableRealisticTime-bound
RO1 Validate measurement (SP1, RQ1)Reflective measurement model for all five constructsLoadings 0.708 or above; CR 0.70–0.95; AVE 0.50 or above; HTMT below 0.85Adapted validated scalesPilot with 30 respondents firstt0 + 4 months
RO2 Test structure (SP2, RQ2)Paths H1–H5 and mediation H3Bootstrap 5,000; 95% CIs; report R², f², Q²Data already in the surveyStandard SmartPLS workflowt0 + 5 months
RO3 Compare groups (SP3, RQ3)Four stakeholder groups (H6)MICOM passed; multi-group analysis on the risk-to-trust path; at least 60 per groupOversample small groupsLimited to one key patht0 + 6 months

Do

  • Start each objective with a measurable verb: identify, measure, test, design, evaluate.
  • Count deadlines from a fixed event such as IRB clearance (t0), not from a calendar date you cannot control.
  • Keep objective, research question and sub-problem one-to-one.

Don't

  • Use "understand", "explore" or "look into" for objectives you will test.
  • Promise outcomes the design cannot deliver.
  • Add an objective that has no data behind it.

Mistakes students make here

Student writes
"To test the model."
Why it fails
No thresholds, so success cannot be judged.
Fix
State the measurement and structural thresholds.
Student writes
"To run PLS-SEM in SmartPLS."
Why it fails
A task, not an outcome.
Fix
State what the analysis will establish.
Student writes
No measurement objective.
Why it fails
The student goes straight to the paths, and the model is unvalidated.
Fix
Make measurement validation RO1.

SMART check for this step

S
SpecificOne verb, one outcome, one population.
M
MeasurableA number, a threshold or a named test.
A
AchievableData and access already confirmed.
R
RealisticFits your resources and the programme timeline.
T
Time-boundDeadline counted from t0.

In-class check

Students underline the verb, threshold and deadline in each objective. Missing any one of them means it is not SMART yet.

Chapter 1: Introduction · Step 6 of 23 · about 8 min

1.6Research questions

Teach this

Model studies need one question for measurement, one for the paths and one for the groups. Ask "to what extent", not "does".

Worked example: PSU

Research questionObjectiveSub-problemAnswered by
RQ1 Can governance maturity, awareness, perceived risk, trust and continued use be measured reliably and validly at PSU?RO1SP1Measurement model
RQ2 To what extent do governance maturity and awareness predict perceived risk, perceived risk predict trust, and trust predict continued use, including mediation?RO2SP2Structural model, bootstrap
RQ3 Do these effects differ by stakeholder group?RO3SP3MICOM and multi-group analysis

Do

  • Ask open questions: what, how, to what extent.
  • Keep them to 3–5, one per objective.
  • Put question, objective and hypothesis in one traceability table.

Don't

  • Ask yes/no questions ("Is AI secure?").
  • Ask what your data cannot answer.
  • Mix two constructs in one question.

Mistakes students make here

Student writes
"Does perceived risk affect trust?"
Why it fails
A yes/no question. It ignores size and direction.
Fix
"To what extent does perceived risk predict trust?"
Student writes
No question about measurement.
Why it fails
RO1 has no question behind it.
Fix
"Can the constructs be measured reliably and validly at PSU?"
Student writes
Questions that use "cause" or "impact".
Why it fails
The design cannot support it.
Fix
Use "predict" or "be associated with".

SMART check for this step

S
SpecificOne construct or artefact per question.
M
MeasurableYou can name the data and test that answers it.
A
AchievableAnswerable with data from PSU.
R
RealisticAnswerable within your timeline.
T
Time-boundTied to the objective's deadline.

In-class check

Students label each question: measurement, structure or groups. All three labels must appear.

Chapter 1: Introduction · Step 7 of 23 · about 12 min

1.7Hypotheses and propositions

Teach this

One path, one sign, one theory reason, one decision rule. Ask students which of their hypotheses is contested in the literature. If the answer is none, they have not read enough.

Worked example: PSU

HypothesisPath and signTheory reasonDecision rule
H1Perceived risk → Trust (negative)Trust theory (Mayer et al., 1995)95% CI excludes 0; f² reported
H2Trust → Continued use (positive)Acceptance models extended with trust (Venkatesh et al., 2003)95% CI excludes 0
H3Perceived risk → Trust → Continued use (indirect, negative)Trust as mediatorIndirect effect 95% CI excludes 0
H4Governance maturity → Perceived risk (negative)Assurance mechanisms lower perceived risk (NIST AI RMF logic)95% CI excludes 0
H5Awareness → Perceived risk (negative). The sign is contested.Awareness reduces uncertainty; rival view: awareness makes threats more salient95% CI excludes 0 and sign as stated
H6Stakeholder group moderates Perceived risk → TrustRole and expertise change how risk is weighedMICOM passed; permutation p below .05 after Holm correction

Controls: age band and frequency of AI use, on the paths to trust and continued use.

Do

  • Write one directional relationship per hypothesis and give a theory reason for the sign.
  • Say which hypothesis is contested in the literature (here, H5).
  • Specify controls (age band, AI use frequency) before analysis.

Don't

  • Put two paths in one hypothesis.
  • Write hypotheses after you estimate the model.
  • Say "prove" or "cause". Say "supported" or "predicts".

Mistakes students make here

Student writes
"H1: Security affects trust and use."
Why it fails
Two paths in one hypothesis.
Fix
Split: H1 risk → trust; H2 trust → use.
Student writes
A sign with no theory reason, or a contested sign presented as obvious.
Why it fails
H5 (awareness lowers perceived risk) has a rival view: awareness can raise it.
Fix
State the reason for the sign and the rival view.
Student writes
Writing hypotheses after estimating the model.
Why it fails
HARKing (hypothesising after results are known) is an integrity problem.
Fix
Register them in the proposal before data collection.

SMART check for this step

S
SpecificOne path per hypothesis.
M
MeasurableSign, bootstrap CI and effect-size rule stated.
A
AchievableEstimable with your constructs and sample.
R
RealisticEach grounded in at least one theory or study.
T
Time-boundRegistered before data collection.

In-class check

Predict, then debate: ask the class to vote on the sign of H5 (awareness → perceived risk). Then ask someone to argue the opposite. The illustrative result shows the sign was positive, which contradicts the hypothesis.

Chapter 1: Introduction · Step 8 of 23 · about 12 min

1.8Conceptual framework

Teach this

The path model is the design. Every arrow needs a hypothesis and a reason. Every construct needs a decision: reflective or formative, and how many indicators.

Worked example: PSU

Governance maturityGM, 4 itemsSecurity awarenessAW, 4 itemsPerceived riskPR, 5 itemsTrustTR, 5 itemsContinued useCU, 4 itemsStakeholder groupH6 moderator (multi-group)H4 (−)H5 (−)H1 (−)H2 (+)H6H3: indirect effect through trustControls (age band, AI use frequency) enter on the paths to Trust and Continued use. All constructs are reflective.
ConstructRoleTypeIndicatorsBasis
Governance maturity (GM)ExogenousReflective4NIST AI RMF Govern function, as seen by users; new items
Security awareness (AW)ExogenousReflective4New items; expert review
Perceived risk (PR)MediatorReflective5Adapted risk and privacy-concern scales
Trust (TR)MediatorReflective5Adapted from McKnight et al. (2002)
Continued use (CU)EndogenousReflective4Adapted from Bhattacherjee (2001)

Do

  • Draw the path model with constructs, signs and hypothesis labels.
  • Declare every construct reflective or formative, and justify it.
  • Give each construct 3–5 indicators.

Don't

  • Include constructs you will not measure.
  • Mix reflective and formative measurement by default.
  • Leave the mediation and moderation logic implicit.

Mistakes students make here

Student writes
Arrows drawn without a theory for each.
Why it fails
The model looks like a guess.
Fix
Label each arrow with its hypothesis and source.
Student writes
No statement of reflective or formative.
Why it fails
Measurement model checks depend on the choice.
Fix
Justify each: are the indicators interchangeable (reflective) or do they define the construct (formative)?
Student writes
A construct measured with one item.
Why it fails
Reliability cannot be assessed.
Fix
Use 3–5 indicators for each construct.

SMART check for this step

S
SpecificFive constructs and six hypotheses, each labelled.
M
MeasurableEvery construct has 3–5 indicators.
A
AchievableThe model is estimable with the planned sample.
R
RealisticNo larger than the theory needs.
T
Time-boundFrozen before instrument design.

In-class check

Ask the class: is "governance maturity" reflective or formative? Are its four items interchangeable? Discuss the consequences for the analysis.

Chapter 1: Introduction · Step 9 of 23 · about 6 min

1.9Scope, assumptions and limitations

Teach this

A cross-sectional PLS-SEM study has four standard limitations: no causality, common method bias, non-response bias and a single site. Students should name all four with a mitigation each.

Worked example: PSU

In scope

  • AI systems in production at PSU for at least 6 months.
  • Four stakeholder groups: students, faculty, administrators, IT staff.
  • Perceptions of security; use intention, not logged behaviour.

Out of scope

  • Technical testing of the systems; AI ethics and bias except where they affect security.

Assumptions

  • PSU grants access to the registry for sampling.
  • Respondents understand the items and answer honestly.

Limitations and mitigations

LimitationMitigation
Cross-sectional data: no causal claimsSay "predicts" and "is associated with"; name a panel study as further research
Common method bias (one survey, one source)Anonymity, varied item wording, and a full collinearity VIF below 3.3 (Kock, 2015)
Non-response biasCompare early and late responders (Armstrong and Overton, 1977)
Single institutionDescribe PSU in enough detail for readers to judge transfer

Do

  • Say what is in, what is out and why.
  • Give each limitation a mitigation.
  • Separate delimitations (your choices) from limitations (constraints).

Don't

  • Hide weaknesses. Examiners find them.
  • Apologise for a limitation. State it and mitigate it.
  • Let the scope grow during data collection.

Mistakes students make here

Student writes
"The model shows that governance causes lower risk."
Why it fails
Cross-sectional data cannot prove causation.
Fix
Say "is associated with" or "predicts".
Student writes
No mention of common method bias.
Why it fails
One survey and one source is exactly where it arises.
Fix
Name it and give procedural and statistical remedies (full collinearity VIF below 3.3).
Student writes
Generalising from PSU to all universities.
Why it fails
One institution supports only analytic generalisation.
Fix
Describe PSU in enough detail to let readers judge transfer.

SMART check for this step

S
SpecificEach boundary is explicit: systems, groups, period.
M
MeasurableEach limitation lists a named mitigation.
A
AchievableThe scope matches your access.
R
RealisticThe scope fits the time and the word limit.
T
Time-boundLocked at Milestone 2 and changed only with your chair's approval.

In-class check

Students list four limitations of their study and one mitigation for each. Compare with the standard four.

Chapter 1: Introduction · Step 10 of 23 · about 5 min

1.10Contribution to praxis

Teach this

A model study contributes by adding something to a model (governance, awareness) or by testing a contested path. The practical contribution says which lever to pull.

Worked example: PSU

Theory: adds governance maturity and security awareness to trust and acceptance models, and tests a contested direction (awareness → perceived risk) in a university setting.

Practice: tells PSU which lever, governance or awareness, changes perceived risk, and which group is most sensitive, so investment can be targeted.

Do

  • State the theoretical contribution and the practical contribution separately.
  • Tie each contribution to the gap you named.
  • Say who will use the result at PSU and beyond.

Don't

  • Overclaim generalisation from one institution.
  • List contributions your results cannot support.
  • Confuse a recommendation with a contribution.

Mistakes students make here

Student writes
"This is the first PLS-SEM study of AI security."
Why it fails
Method novelty is not a contribution. The claim is also risky.
Fix
State what the model adds to trust and acceptance theory.
Student writes
Listing SmartPLS as a contribution.
Why it fails
A tool is not a contribution.
Fix
Name the finding the tool produced.
Student writes
No practical implication.
Why it fails
A DBA study has to help someone decide.
Fix
State which lever, governance or awareness, changes perceived risk.

SMART check for this step

S
SpecificOne theoretical and one practical contribution, each named.
M
MeasurableEach is tied to a specific finding or artefact you can point to.
A
AchievableWithin what your design can support.
R
RealisticScaled to a single-institution study.
T
Time-boundConfirmed in Chapter 5 after the results.

In-class check

Ask: what would a reader learn about trust and acceptance theory from your study, if they never met PSU?

Chapter 2: Review of literature · Step 11 of 23 · about 15 min

2.1Literature themes mapped to research questions

Teach this

Review hypothesis by hypothesis, not construct by construct. Each hypothesis has supporters, challengers and neutral voices, and the contested ones should be visible.

Worked example: PSU

Hypothesis (RQ)SupportsChallengesNeutralCritical evaluation
H1 risk → trust (RQ2)Perceived risk lowers trust (Mayer et al., 1995)Privacy paradox (Norberg et al., 2007); mandated useEffect depends on contextMostly e-commerce, not university AI
H2 trust → use (RQ2)Trust raises intention in acceptance models (Venkatesh et al., 2003)Habit and mandate override intentionsEffect depends on voluntarinessIntention is not behaviour
H3 mediation (RQ2)Trust mediates risk effects on useDirect effects may dominateDepends on voluntarinessCross-sectional mediation cannot show order in time
H4 governance → risk (RQ2)Assurance and governance lower perceived riskPolicies are invisible to users; compliance can be symbolicWorks only when visibleFew studies measure governance from the user's view
H5 awareness → risk (RQ2)Awareness reduces uncertainty and calibrates riskAwareness makes threats more salient and raises perceived riskDepends on training contentThe direction is contested; treat it as an open question
H6 group differences (RQ3)Role and expertise change how risk is weighedCulture matters more than roleDifferences are smallGroup comparison needs invariance testing, which is rarely done

Add at least two named sources in each cell from your database search.

Do

  • Organise by theme and map each theme to one research question.
  • For each theme show authors who support, challenge and are neutral to your propositions.
  • Evaluate the studies (sample, method, context, bias) and end with the gap.

Don't

  • Write an annotated bibliography ("Smith said… Jones said…").
  • Cite only papers that agree with you.
  • Cite from memory or from AI output without opening the paper. AI tools can invent references.

Mistakes students make here

Student writes
Defining each construct on its own with no links between them.
Why it fails
The literature review does not support the paths.
Fix
Organise by hypothesis: risk → trust, trust → use, and so on.
Student writes
Ignoring the contested hypothesis (H5).
Why it fails
The student cannot interpret a contradictory result later.
Fix
Present both sides in the review.
Student writes
Relying on e-commerce studies without saying the context differs.
Why it fails
Transfer to a university AI setting is assumed, not argued.
Fix
Say what carries over and what does not.

SMART check for this step

S
SpecificEach theme answers one research question.
M
MeasurableAt least 2 sources per position (support, challenge, neutral) per theme; half from the last 5 years.
A
AchievableSources available through your library.
R
Realistic12–18 pages for the full review.
T
Time-boundSearch log and theme matrix complete before Milestone 1.

In-class check

Assign each student a hypothesis. They find one supporting, one challenging and one neutral source, and note the context of each. Check three references live.

Chapter 2: Review of literature · Step 12 of 23 · about 5 min

2.2Research and practitioner gap

Teach this

The gap for a model study is that a path or construct is missing or untested in this setting. Method novelty is not a gap.

Worked example: PSU

Trust and acceptance research rarely includes governance maturity and security awareness in the same model, rarely tests the contested awareness-to-risk direction, and rarely compares stakeholder groups with proper invariance testing. PSU has no model to say which lever to pull. This study tests one.

Do

  • State the gap as what the literature cannot yet tell PSU.
  • Link it back to the problem statement.
  • Keep it to one paragraph.

Don't

  • Claim nobody has ever studied the topic. Say what is missing in your context.
  • Invent a gap by ignoring existing work.
  • Leave the gap disconnected from your research questions.

Mistakes students make here

Student writes
"No one has used PLS-SEM to study AI security."
Why it fails
A method gap. It does not justify the question.
Fix
State the missing construct or untested relationship.
Student writes
A gap that does not map to a hypothesis.
Why it fails
The model then tests something else.
Fix
Tie each half of the gap to a hypothesis.
Student writes
Absolute claims ("never studied").
Why it fails
Easy to refute.
Fix
Say what is untested in this context.

SMART check for this step

S
SpecificOne gap, named precisely.
M
MeasurableSupported by at least 3 rows of the theme matrix.
A
AchievableAnswerable by your study.
R
RealisticSized to your design.
T
Time-boundWritten before Milestone 1.

In-class check

Each student completes: "Models of trust and use omit ____, and the direction of ____ is contested." The class judges specificity.

Chapter 3: Research design and methods · Step 13 of 23 · about 12 min

3.1Research design

Teach this

Name the design and the estimator, and show the two-step process. Then say how you will handle the biases that a single cross-sectional survey invites.

Worked example: PSU

Cross-sectional quantitative survey, analysed with PLS-SEM using the two-step process. Measurement is validated before any path is interpreted.

StepTaskOutputDeadline
1 Pilot30 respondents; check loadings and wordingRevised instrumentt0 + 2 months
2 SurveyStratified sample of about 580 invited; 6-week window400 valid responsest0 + 4 months
3 Measurement modelLoadings, CR, AVE, HTMT, full collinearity VIFValidated constructs (RQ1)t0 + 4 months
4 Structural modelBootstrap 5,000; R², f², Q², PLSpredict; mediationPaths H1–H5 (RQ2)t0 + 5 months
5 GroupsMICOM, then multi-group analysisH6 result (RQ3)t0 + 6 months

Do

  • State the design: cross-sectional survey, PLS-SEM, two-step (measurement, then structural).
  • Justify PLS-SEM by prediction aim, model complexity and mediation.
  • Plan checks for common method bias and non-response bias.

Don't

  • Justify PLS-SEM only by small sample size or non-normal data.
  • Skip the measurement model and jump to the paths.
  • Claim causal effects from cross-sectional data.

Mistakes students make here

Student writes
"PLS-SEM" described as a regression on scale means.
Why it fails
It ignores the measurement model, which is the point of SEM.
Fix
Show the two-step process: measurement first, structure second.
Student writes
Skipping the measurement model.
Why it fails
Paths from unvalidated constructs cannot be interpreted.
Fix
Report loadings, CR, AVE and HTMT before any path.
Student writes
No plan for common method bias or non-response.
Why it fails
Examiners raise them in the viva.
Fix
Plan a full collinearity check and an early-versus-late comparison.

SMART check for this step

S
SpecificDesign, estimator and two-step order named.
M
MeasurableEach RQ maps to a model test.
A
AchievableSmartPLS or R (seminr) skills confirmed.
R
RealisticFits the timeline.
T
Time-boundAnalysis dated from t0.

In-class check

Give students the analysis steps in random order (screening, structure, measurement, groups, mediation). They sort them. Correct order: screening, measurement, structure, mediation, groups.

Chapter 3: Research design and methods · Step 14 of 23 · about 8 min

3.2Justification of the approach

Teach this

Justify PLS-SEM by the aim and the model, not by the sample. Say when CB-SEM would be the better choice and why you did not choose it.

Worked example: PSU

PLS-SEM fits because the aim is to predict and explain an outcome with a complex model that has mediation, and because it reports out-of-sample prediction (PLSpredict). It is not chosen because the sample is small.

Alternative consideredWhen it would be better, and why not here
CB-SEMBetter for confirming a fixed theory with a global fit test. Here the theory is still developing and prediction matters. Run CB-SEM as a robustness check if your committee asks for global fit
Multiple regressionIgnores measurement error and cannot test the whole model with mediation at once
Interviews or case studyCannot test hypothesised relationships or compare groups statistically

Do

  • Say why PLS-SEM fits: a prediction aim and a complex model with mediation.
  • Say when you would use CB-SEM instead: confirming a fixed theory, needing global fit.
  • Report PLSpredict so the prediction claim is actually tested.

Don't

  • Claim PLS-SEM avoids sample size requirements.
  • Use it only because CB-SEM fit was poor.
  • Ignore its limits: no strong global fit test.

Mistakes students make here

Student writes
"PLS-SEM because the sample is small."
Why it fails
Outdated and wrong. PLS-SEM still needs an adequate sample.
Fix
Justify by prediction aim, complexity and mediation.
Student writes
"Because the data are not normal."
Why it fails
A weak reason on its own.
Fix
Use it, at most, as a minor point.
Student writes
No mention of CB-SEM.
Why it fails
Examiners ask why not.
Fix
Say CB-SEM suits confirming a fixed theory with global fit, and offer it as a robustness check.

SMART check for this step

S
SpecificThree reasons stated, each with a citation.
M
MeasurableEach reason is testable (PLSpredict, R², Q²).
A
AchievableSoftware available (SmartPLS 4 or R).
R
RealisticFits one page.
T
Time-boundWritten before Milestone 1.

In-class check

Role play: one student defends PLS-SEM, the other plays a CB-SEM purist. The defender has three minutes. Swap.

Chapter 3: Research design and methods · Step 15 of 23 · about 8 min

3.3Data and sample

Teach this

Use a power or inverse square root calculation, not the "10-times rule". Then add group minimums if you plan a multi-group analysis, and plan for non-response.

Worked example: PSU

ItemDecisionReason
Population and frameAbout 10,000: 8,000 students, 1,200 faculty, 600 administrators, 200 IT staff; PSU registryA complete list allows random sampling within groups
SamplingStratified random with group minimums. Target: students 208, faculty 82, administrators 61, IT staff 61Multi-group analysis needs at least 60 per group
Inverse square root methodAbout 155 needed to detect a path of 0.20 at 80% power, 5% significance (Kock and Hadaya, 2018)Rule-based, not a 10-times rule
G*Power checkAbout 68 needed for f² = 0.15, power .80, 2 predictors (Faul et al., 2009)Confirms the model is well powered
Final target400 valid (at least 380 by Krejcie and Morgan, 1970). About 580 invited at 70% responseCovers both the model and the group analysis
WeightsGroups are over-represented relative to their share, so report group-level results and include group as a control in pooled modelsAvoids biasing pooled estimates

Do

  • Define population, frame and strata; set a minimum per group for the multi-group analysis.
  • Use a power or inverse square root calculation, not a 10-times rule.
  • Track responses weekly and oversample small groups.

Don't

  • Use a convenience sample from your own department.
  • Set n by rule of thumb alone.
  • Ignore non-response bias.

Mistakes students make here

Student writes
"10 times the number of arrows, so 50 respondents."
Why it fails
The 10-times rule is unreliable and rejected in current guidance.
Fix
Use the inverse square root method or a power analysis.
Student writes
Surveying the student's own class.
Why it fails
Not a sample of the four groups, so the group comparison is impossible.
Fix
Stratify by group from the PSU registry.
Student writes
Planning a group comparison with 15 in a group.
Why it fails
Too small for stable estimates.
Fix
Set a minimum of about 60 per group and oversample small groups.

SMART check for this step

S
SpecificTarget 400 valid across four groups (minimum 60 each).
M
MeasurableInverse square root 155; G*Power check; group minimum for MGA.
A
AchievableFrame drawn from the PSU registry.
R
Realistic70% response assumed; 580 invited.
T
Time-boundA 6-week window.

In-class check

Exercise: the inverse square root method gives n > (2.486 / pmin)². For pmin = 0.20: (2.486 / 0.20)² = 154.5, so 155. For pmin = 0.15: 274.7, so 275. Ask: why does the required sample grow as the effect shrinks?

Chapter 3: Research design and methods · Step 16 of 23 · about 10 min

3.4Instruments and ethics

Teach this

Every latent construct needs 3–5 items with one idea each, on one scale. New items need expert checks before the pilot, and adapted scales need citations.

Worked example: PSU

ConstructItemsSample item (7-point agree scale)Source
Governance maturity (GM)4PSU has clear rules about who is responsible for each AI tool.New items; 3 experts check content validity
Security awareness (AW)4I know how to protect my data when I use PSU's AI tools.New items; expert review
Perceived risk (PR)5I am concerned that my personal data could be exposed when I use PSU's AI tools.Adapted risk and privacy-concern scales
Trust (TR)5I believe PSU's AI tools handle my data responsibly.Adapted from McKnight et al. (2002)
Continued use (CU)4I intend to keep using PSU's AI tools next semester.Adapted from Bhattacherjee (2001)
Controls and checks4Group, age band, AI use frequency, one attention checkStandard

Cite each adaptation source and get permission where needed. Pilot with 30 respondents.

Ethics and IRB

  • IRB clearance for the instrument before the pilot.
  • Anonymous; no IP addresses or names stored; informed consent on the first page.
  • Common method bias remedies built in: mixed wording, separated scales, anonymity.
  • Data encrypted and retained as the IRB requires; GenAI use logged.

Do

  • Adapt validated scales and cite them.
  • Write one idea per item and use one consistent scale (5 or 7 points).
  • Pilot with 30 respondents and check loadings and wording.

Don't

  • Write double-barrelled or leading items.
  • Drop items below 0.708 without checking content validity.
  • Collect identifiers you do not need.

Mistakes students make here

Student writes
A single item to measure trust.
Why it fails
Reliability and validity cannot be assessed.
Fix
Use 3–5 indicators.
Student writes
"I am concerned about the privacy and security of my data."
Why it fails
Double-barrelled. Respondents may feel differently about each.
Fix
Split into two items, or choose one.
Student writes
Copying a scale without citation, permission or a pilot.
Why it fails
It raises copyright issues and unknown validity.
Fix
Cite the source, get permission, pilot with 30 respondents.

SMART check for this step

S
SpecificEach construct has 3–5 items.
M
MeasurablePilot loadings 0.708 or above (or reasoned retention); alpha 0.70 or above.
A
AchievableAdaptation permitted by the scale sources.
R
RealisticThe survey takes 12 minutes or less.
T
Time-boundIRB cleared before the pilot.

In-class check

Give students one double-barrelled item. They rewrite it as two clean items in two minutes.

Chapter 3: Research design and methods · Step 17 of 23 · about 6 min

3.5Data collection plan

Teach this

Fieldwork for a survey needs guardrails: an attention check, response tracking by group and a closing date. Changing items after launch breaks the instrument and the IRB approval.

Worked example: PSU

WhenActivityObjective
Weeks 1–2Expert content check of new items; pilot with 30RO1
Weeks 3–8Main survey, with reminders on day 7 and 14; track responses by group weekly and oversample any group below 60RO1
Week 9Screen data; early versus late responder comparisonRO1
Weeks 10–16Measurement model, structural model, mediation, groupsRO1–RO3

Do

  • Keep a fieldwork log: dates, response rates, problems, decisions.
  • Protect anonymity and store data encrypted, with backups.
  • Get an IRB amendment before changing any instrument.

Don't

  • Change instruments midway without approval.
  • Pressure people to respond.
  • Publish vulnerability details that could help an attacker.

Mistakes students make here

Student writes
No attention check and no screening for straight-lining.
Why it fails
Careless responses add noise and can inflate correlations.
Fix
Add one attention check and screen for identical answers.
Student writes
Keeping the survey open until the number is reached.
Why it fails
The window drifts, and the small groups never catch up.
Fix
Set a closing date, track by group and oversample early.
Student writes
Editing an item after launch.
Why it fails
It creates two versions of the instrument.
Fix
File an amendment and note the change.

SMART check for this step

S
SpecificInstrument, channel and reminders are defined.
M
MeasurableProgress tracked weekly against target.
A
AchievableGatekeeper support for distribution is confirmed.
R
RealisticA window of 4–6 weeks per phase.
T
Time-boundClosing date set before you begin.

In-class check

At week 4, only 30 of 61 IT staff have responded. What do you do? (Targeted reminders through the IT head, extend within the approved window, or oversample from the registry.)

Chapter 3: Research design and methods · Step 18 of 23 · about 12 min

3.6Statistical methods and evaluation metrics

Teach this

Follow the sequence: screening, measurement, structure, mediation, groups. Give thresholds before you see data, and report CIs and effect sizes, not only p-values.

Worked example: PSU

StepWhat you checkThreshold or rule
0 ScreeningMissing values, straight-lining, attention check, outliers; full collinearity VIF for common method biasMissing below 5% per item; VIF below 3.3 (Kock, 2015)
1 Measurement (reflective)Outer loadings, composite reliability, AVE, discriminant validityLoadings 0.708 or above; CR 0.70–0.95; AVE 0.50 or above; HTMT below 0.85 (Henseler et al., 2015)
2 StructureCollinearity, paths, R², f², Q², PLSpredict, SRMR (indicative)Inner VIF below 3; bootstrap 5,000, BCa 95% CI; f² of 0.02, 0.15, 0.35 = small, medium, large
3 Mediation (H3)Indirect effect through trustBootstrap CI excludes 0; classify per Zhao et al. (2010)
4 Groups (H6)MICOM, then multi-group analysis with permutationConfigural and compositional invariance; Holm-adjusted p below .05 (Henseler et al., 2016)
5 RobustnessAdd controls; compare with regression; check non-responseSigns and significance stable

Do

  • Follow the sequence: screening, measurement model, structural model, mediation, groups.
  • Report loadings, CR, AVE, HTMT, VIF, path coefficients, CIs, R², f², Q² and PLSpredict.
  • Run MICOM before any multi-group comparison.

Don't

  • Interpret paths before the measurement model passes.
  • Report p-values only. Give CIs and effect sizes.
  • Run multi-group analysis without checking invariance.

Mistakes students make here

Student writes
Interpreting paths before the measurement model passes.
Why it fails
A failing measurement model makes the paths meaningless.
Fix
Check loadings, CR, AVE and HTMT first.
Student writes
Reporting only p-values.
Why it fails
It hides size and uncertainty.
Fix
Report β, the bootstrap CI, f² and R².
Student writes
Multi-group analysis without MICOM.
Why it fails
Differences may reflect different measurement, not different effects.
Fix
Test measurement invariance first.

SMART check for this step

S
SpecificEvery hypothesis has a path, a CI rule and an effect-size rule.
M
MeasurableThresholds: 0.708, 0.70–0.95, 0.50, 0.85, VIF below 3, 5,000 bootstrap samples.
A
AchievableSmartPLS 4 skills confirmed.
R
RealisticAnalysis feasible in 6 weeks.
T
Time-boundMeasurement model by t0 + 4 months; structure by t0 + 5.

In-class check

Exercise 1: R² for trust is 0.21 with perceived risk and 0.00 without it. Compute f². Answer: 0.21 / (1 − 0.21) = 0.27, a large effect.

Exercise 2: an item loads at 0.62 and the construct's AVE is 0.49. What do you do? Check content validity, and drop the item only if AVE rises above 0.50 and the construct still covers its meaning.

Chapter 4: Results and findings · Step 19 of 23 · about 10 min

4.1Results and findings (illustrative)

Teach this

Report measurement before structure. Read the sign as well as the significance. A significant path in the wrong direction is not support.

Worked example: PSU

Illustrative results. Replace with your own. Sample: 412 valid responses (71% of 580 invited): students 208, faculty 82, administrators 61, IT staff 61. Early and late responders did not differ. Full collinearity VIF was at most 2.1, below 3.3.

Measurement model (RQ1)

ConstructItems keptLoadingsαCR (ρc)AVEMax HTMT
GM40.78–0.88.84.89.680.71
AW4 of 50.74–0.85.81.87.620.71
PR50.76–0.87.88.91.670.58
TR50.80–0.90.90.93.730.58
CU40.79–0.88.86.90.700.44

One awareness item (loading 0.62) was dropped after content review. All other thresholds were met.

Structural model (RQ2)

HypothesisPathβ95% BCa CIf²Decision
H4GM → PR−0.35[−0.44, −0.25]0.13Supported
H5AW → PR+0.12[0.02, 0.22]0.02Not supported: significant, but the sign is opposite
H1PR → TR−0.46[−0.55, −0.36]0.27Supported
H2TR → CU0.09[−0.02, 0.20]0.01Not supported
H3PR → TR → CU−0.04[−0.09, 0.01]n/aNot supported: CI includes 0

R²: PR 0.15, TR 0.21, CU 0.05. Q²predict: PR .13, TR .19, CU .03. PLSpredict: RMSE below the linear benchmark for all trust items and most risk items, but only 2 of 4 continued-use items, so predictive power for continued use is weak. SRMR = 0.045.

Group comparison (RQ3)

GroupPR → TR (β)Difference from studentsPermutation p (Holm-adjusted)
Students−0.38n/an/a
Faculty−0.49−0.11.21 (.42)
Administrators−0.62−0.24.004 (.024)
IT staff−0.41−0.03.77 (.77)

MICOM: configural and compositional invariance established. H6 partly supported: only administrators differ from students.

Interpretation: governance maturity is the strongest lever. Awareness alone slightly raises perceived risk, which matches the contested view in the literature. Trust does not predict continued use (R² = 0.05), consistent with mandated use. Administrators' trust is most sensitive to perceived risk. Limits: cross-sectional, self-reported, one institution.

Do

  • Report the measurement model first, then the structural model.
  • Report unsupported hypotheses and contradictions (H5's sign) and interpret them.
  • Interpret with theory and PLSpredict.

Don't

  • Claim H2 or H3 if the CIs include zero.
  • Hide a low R² for continued use.
  • Mix recommendations into the results.

Mistakes students make here

Student writes
"H5 was significant, so it was supported."
Why it fails
The effect was positive, opposite to the hypothesis.
Fix
Decision: not supported. Then discuss why awareness might raise perceived risk.
Student writes
Not mentioning the low R² for continued use (0.05).
Why it fails
It suggests the model does not predict use.
Fix
Report it, and use PLSpredict to say how weak the prediction is.
Student writes
"Trust has no effect on use."
Why it fails
A CI that includes zero means no evidence of an effect, not evidence of none.
Fix
Say "no evidence of an effect in this sample".

SMART check for this step

S
SpecificOne results row per hypothesis.
M
MeasurableEvery decision cites β, CI and effect size.
A
AchievableOnly data from the approved instrument.
R
RealisticThe chapter fits the word budget.
T
Time-boundDrafted within 6 weeks of closing the survey.

In-class check

Give students the H5 row: β = +0.12, 95% CI [0.02, 0.22]. Ask: supported or not? Why? Then ask what the literature said about a rival direction.

Chapter 5: Conclusions, recommendations and further research · Step 20 of 23 · about 6 min

5.1Conclusions

Teach this

Conclusions answer the objectives and stay within what a cross-sectional model can say. They include the hypotheses that failed.

Worked example: PSU

Governance maturity lowers perceived AI security risk, and perceived risk lowers trust, most strongly for administrators. Awareness alone does not reduce perceived risk and slightly raises it. Trust does not predict continued use in this sample, so use appears to be driven by mandate rather than persuasion. The measurement model is valid, so PSU can reuse the instrument.

Not shown: causality, change over time, or whether the model holds at other universities.

Do

  • Link each conclusion to an objective, a hypothesis or proposition, and the literature.
  • State what the evidence supports and what it does not.
  • Say what changed in your understanding.

Don't

  • Introduce new data or new literature.
  • Claim broad generalisation from one case.
  • Repeat results without interpreting them.

Mistakes students make here

Student writes
"Governance maturity causes lower perceived risk."
Why it fails
Cross-sectional data cannot show cause.
Fix
Say "is associated with lower perceived risk".
Student writes
Restating every coefficient.
Why it fails
The results table already says this.
Fix
Say what the pattern means.
Student writes
Ignoring the failed hypotheses.
Why it fails
H2, H3 and H5 changed the story.
Fix
Discuss them, and say what they suggest about mandated use and awareness.

SMART check for this step

S
SpecificOne conclusion per objective.
M
MeasurableEach cites the statistic or finding it rests on.
A
AchievableWithin what the data support.
R
RealisticScaled to a single case.
T
Time-boundDrafted within 4 weeks of finishing Chapter 4.

In-class check

For each conclusion students name the hypothesis it rests on and the effect size. A conclusion with no evidence is removed.

Chapter 5: Conclusions, recommendations and further research · Step 21 of 23 · about 10 min

5.2SMART recommendations

Teach this

Recommendations follow the supported paths and avoid the failed ones. If awareness alone raised perceived risk, a recommendation to do more awareness training alone contradicts the data.

Worked example: PSU

Chain shown in each row: Problem → Hypothesis → Conclusion → Recommendation. The conclusions are conditional on your real results.

ChainRecommendationSpecificMeasurableAchievableRealisticTime-bound
SP2 untested links → H4 supported → governance lowers perceived riskR1 Adopt a tailored AI security policyPolicy aligned to NIST AI RMF, ISO 27001 and DPDPGovernance score up 30%; perceived-risk mean down 0.5 SD in a pulse surveyBuilds on the current ISMSFits existing staffingPolicy in 6 months; pulse in 12
SP1 unmeasured constructs → H1 supported → risk lowers trustR2 Publish an AI system register and data-use noticePublic register with data uses per system100% of production systems listed; trust mean up 0.3Uses the audit inventoryOne page per systemWithin 4 months
SP3 group differences → H5 and H6 → awareness raises risk; administrators most sensitiveR3 Pair awareness training with visible controls, starting with administratorsEvery module shows which controls protect users90% or more completion; perceived-risk mean rises by no more than 0.1 after trainingUses the LMSHalf-day moduleWithin 6 months

Do

  • Keep the chain: Problem → Hypothetical solution or proposition → Conclusion → Recommendation.
  • Check each recommendation on S, M, A, R and T (R means Realistic in your guide).
  • Name an owner and a metric.

Don't

  • Recommend anything your data does not support.
  • Write generic advice ("improve awareness").
  • Ignore budget and staff capacity.

Mistakes students make here

Student writes
"Run more awareness training."
Why it fails
H5 was not supported. Awareness alone raised perceived risk.
Fix
Pair awareness with visible controls, and say what the data support.
Student writes
Recommendations with no metric.
Why it fails
Nobody can tell whether they worked.
Fix
Set a target: a pulse survey with a stated threshold.
Student writes
Ignoring Realistic (R).
Why it fails
PSU cannot deliver what it cannot afford.
Fix
Use existing systems and roles, and say so.

SMART check for this step

S
SpecificOne action, one owner.
M
MeasurableA metric and a target.
A
AchievableWithin the owner's authority.
R
RealisticWithin budget and staff capacity.
T
Time-boundA deadline counted from adoption.

In-class check

Ask: which of these recommendations does your data not support? "Do more awareness training" alone. Rewrite it so it fits the H5 result and passes all five SMART tests.

Chapter 5: Conclusions, recommendations and further research · Step 22 of 23 · about 4 min

5.3Areas for further research

Teach this

Further research follows from the limitations of a cross-sectional model: time, site, missing constructs and contested paths.

Worked example: PSU

LimitationFurther researchDesignHorizon
Cross-sectionalTest whether the paths hold over timeTwo-wave panel, 6 months apart12–18 months
One institutionTest the model at other universitiesMulti-site PLS-SEM or CB-SEM confirmation18–24 months
Trust did not predict useAdd mandate and habit constructsExtended model with a voluntariness moderator12 months
Awareness raised perceived riskTest which training content calibrates riskRandomised comparison of two training designs12 months

Do

  • Base each item on one of your own limitations or unanswered findings.
  • Say which design would answer it.
  • Keep to 3–5 items.

Don't

  • Write "more research is needed" with no direction.
  • List topics unrelated to your findings.
  • Promise to do it all yourself.

Mistakes students make here

Student writes
"Use a larger sample."
Why it fails
It does not address any limitation.
Fix
Propose a panel design, or a multi-site study.
Student writes
No suggestion to confirm with CB-SEM.
Why it fails
PLS-SEM is often exploratory in fit terms.
Fix
Name a confirmatory follow-up.
Student writes
Not linking to common method bias.
Why it fails
It is a real threat and future work can address it.
Fix
Suggest a second data source or wave.

SMART check for this step

S
SpecificEach item names a limitation and a design.
M
MeasurableEach states what result would count as an answer.
A
AchievableFeasible for a future research team.
R
RealisticWithin reach of one funded project.
T
Time-boundSuggests a horizon, for example 12–24 months.

In-class check

Each student turns one limitation into a further-research item with a design and a horizon.

Before you submit · Step 23 of 23 · about 8 min

6Traceability and submission check

Teach this

Every hypothesis in the text must be in the path diagram, and every arrow must have a hypothesis. Every recommendation must trace to a supported hypothesis.

Worked example: PSU

Sub-problemObjectiveQuestionHypothesisDataTestRecommendation
SP1RO1RQ1Measurement of 5 constructsSurvey, 400 validLoadings, CR, AVE, HTMTR2 register and notice
SP2RO2RQ2H1–H5Same surveyBootstrap 5,000; indirect effect CIR1 tailored policy
SP3RO3RQ3H6Same survey; at least 60 per groupMICOM, then multi-group analysisR3 awareness with visible controls

If any cell is empty, the design is broken. Fix it before you write more.

Do

  • Check that every sub-problem has an objective, question, hypothesis or proposition, data, test and recommendation.
  • Run the check before every milestone.
  • Fix empty cells before you write more.

Don't

  • Add a recommendation with no finding behind it.
  • Leave a hypothesis with no test.
  • Change one link without updating the others.

Mistakes students make here

Student writes
A hypothesis in the text that does not appear in the figure.
Why it fails
The figure and the text disagree.
Fix
Reconcile them before submission.
Student writes
An arrow in the figure with no hypothesis.
Why it fails
It is an untested claim.
Fix
Add a hypothesis or delete the arrow.
Student writes
A recommendation built on an unsupported hypothesis.
Why it fails
It contradicts the results.
Fix
Rebase it on a supported path or drop it.

SMART check for this step

S
SpecificEvery row is complete.
M
MeasurableZero empty cells.
A
AchievableBuilt from your own chapters, not from this page.
R
RealisticTakes under an hour.
T
Time-boundDone before each milestone.

In-class check

Peer audit: students swap traceability tables and path diagrams, and mark every mismatch in red. Ten minutes. Each student then fixes what their partner found.

Anchor references

Starting points named in this walkthrough. Open each one and confirm the details before you cite it or teach from it.

  • Armstrong, J. S., & Overton, T. S. (1977). Estimating nonresponse bias in mail surveys. Journal of Marketing Research, 14(3), 396–402.
  • Bhattacherjee, A. (2001). Understanding information systems continuance: An expectation-confirmation model. MIS Quarterly, 25(3), 351–370.
  • Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.
  • Faul, F., Erdfelder, E., Buchner, A., & Lang, A.-G. (2009). Statistical power analyses using G*Power 3.1. Behavior Research Methods, 41(4), 1149–1160.
  • Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). Sage.
  • Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
  • Henseler, J., Ringle, C. M., & Sarstedt, M. (2016). Testing measurement invariance of composites using partial least squares. International Marketing Review, 33(3), 405–431.
  • Kock, N. (2015). Common method bias in PLS-SEM: A full collinearity assessment approach. International Journal of e-Collaboration, 11(4), 1–10.
  • Kock, N., & Hadaya, P. (2018). Minimum sample size estimation in PLS-SEM: The inverse square root and gamma-exponential methods. Information Systems Journal, 28(1), 227–261.
  • Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3), 607–610.
  • Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of Management Review, 20(3), 709–734.
  • McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). Developing and validating trust measures for e-commerce. Information Systems Research, 13(3), 334–359.
  • National Institute of Standards and Technology. (2023). Artificial intelligence risk management framework (AI RMF 1.0).
  • Norberg, P. A., Horne, D. R., & Horne, D. A. (2007). The privacy paradox: Personal information disclosure intentions versus behaviors. Journal of Consumer Affairs, 41(1), 100–126.
  • Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478.
  • Zhao, X., Lynch, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37(2), 197–206.